Beverage Packaging in Hungary
Euromonitor International's Beverage Packaging in Hungary offers insight into the market at a national level. It provides analysis of the packaging trends in each beverage sector (alcoholic drinks, hot drinks and soft drinks) and monitors market performance by pack type including industry penetration levels, end-use applications and potential growth categories. Five year forecasts illustrate how the market is set to change.
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Chapters: 8 | Tables: 25 | Publication date: Nov 2006
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Table of contents
1. BEVERAGE PACKAGING TRENDS
1.1 EXECUTIVE SUMMARY
Glass bottles dominates beverage packaging – followed by PET and metal cans
Decline in alcoholic drinks, increase in soft drinks and saturation in hot drinks
Convenience is the driving force in packaging innovation
Returnable system losing significance
Growing consumption drives growth for packaging
1.2 MARKET COMPOSITION AND PERFORMANCE
Glass still dominates beverage packaging
Impressive growth of PET
Growing popularity of metal beverage cans
Modest increase of liquid cartons
Stable growth of flexible packaging
Table 1 Beverage Packaging by Pack Type 2005
Chart 1 Beverage Packaging by Pack Type: % Breakdown 2005
1.3 ALCOHOLIC DRINKS
Stagnating market
Glass leads the way
PET bottles – small share but positive outlook
Slow growth for metal
Bag-in-box debuts in wine
Table 2 On-trade vs Off-trade Alcoholic Drinks Packaging by Pack Type 2005
Chart 2 Total Alcoholic Drinks Packaging by Pack Type: % Growth 2004/2005
1.4 SOFT DRINKS
Rising sales of soft drinks
Increased health awareness drives growth for rigid plastic
Growth in functional drinks underpins growth in metal beverage cans
Glass benefits from changing consumer habits
Liquid cartons to increase with higher consumption of 100% juice and RTD tea
Table 3 On-trade vs Off-trade Soft Drinks Packaging by Pack Type 2005
Chart 3 Total Soft Drinks Packaging by Pack Type: % Growth 2004/2005
1.5 HOT DRINKS
Mature and highly concentrated hot drinks sector
Flexible packaging dominates the sector
Increasing sales of instant products drives demand for plastic and glass jars
Table 4 Off-trade Hot Drinks Packaging by Pack Type 2005
Chart 4 Off-trade Hot Drinks Packaging by Pack Type: % Breakdown 2005
Chart 5 Off-trade Hot Drinks Packaging by Pack Type: % Growth 2004/2005
1.6 NEW PRODUCT DEVELOPMENTS
Convenience is the driving force in packaging innovation
Single portion instant coffee in flexible paper sachets
Party barrel metal beverage cans launched in off-trade lager
Positive outlook for bag-in-box in the on-trade
Resealable pouches in 100% juice
Other shaped liquid cartons introduced in RTD tea
Summary 1 New Beverage Packaging Developments 2004/2005
1.7 RETURNABLE VS NON-RETURNABLE
Losing importance of returnable system
Changing legislation further decreases the share of returnables
Table 5 Penetration of Returnable Packaging by End-use Application 2005
1.8 THE GIFT MARKET IN ALCOHOLIC DRINKS
Small but slightly increasing gift market
1.9 TOTAL BEVERAGE PACKAGING FUTURE PERFORMANCE
Growing consumption drives growth of packaging
Liquid cartons benefit from increasing health awareness
Metal beverage cans suffers from changing consumer trends
Glass bottles – not so bright picture
Chart 6 Forecast Total Sales of Beverage Packaging by Pack Type: % Growth 2005-2010
1.10 POTENTIAL GROWTH CATEGORIES
Growth is driven by changing consumer lifestyles due to higher income levels
PET bottles and liquid cartons to benefit from increasing health awareness
Small share but positive outlook for bag-in-box
Increasing affluence drives additional growth of metal and glass packaging
Summary 2 Growth Potential in Beverage Packaging by Pack Type and Size 2005-2010
1.11 UNPACKAGED BEVERAGES
Unpackaged beverages losing out to packaged beverages
2. RIGID PLASTIC PACKAGING TRENDS
2.1 PERFORMANCE
Changing lifestyles generate additional demand for PET bottles
HDPE bottles debuts in RTD coffee
Health awareness assists the growth of PET bottles
Table 6 Rigid Plastic Packaging by Pack Type and by End-use Application 2005
2.2 PET BOTTLES VS HDPE/OTHER PLASTIC BOTTLES
Introducing HDPE to the Hungarian beverage market
Table 7 PET Bottles vs HDPE/Other Plastic Bottles 1998/2005/2010
2.3 MAJOR END-USE APPLICATIONS FOR PET BOTTLES
Main end-use application of PET bottles is within soft drinks
PET bottles are less significant in alcoholic drinks
Table 8 PET Bottle Packaging by Major End-use Application
2.4 FUTURE PERFORMANCE
Strong volume gains expected
Growth is driven by increased consumption of bottled water
Table 9 Forecast Consumption of Rigid Plastic Packaging by Pack Type: 2005-2010
Chart 7 Forecast Consumption of Rigid Plastic Packaging by Pack Type:% Growth 2005-2010
2.5 POTENTIAL GROWTH CATEGORIES
PET bottles benefits from rising health awareness and changing lifestyles
Growing need for convenience drives demand for rigid plastic
Summary 3 Growth Potential in Rigid Plastic Packaging by End-use Application 2005/2010
3. METAL PACKAGING TRENDS
3.1 PERFORMANCE
Growing use of metal due to changing lifestyle
Metal stagnating in carbonates
Slight increase in beer
Metal losing out to glass in FABs
Chart 8 Historic Growth of Metal Beverage Cans by End-use Application 2004/2005
3.2 FUTURE PERFORMANCE
Slow decline for metal beverage cans within carbonates and beer
Increase in functional drinks and RTD coffee drives demand for metal
Higher disposable incomes underpin growth of metal tins
Table 10 Forecast Metal Packaging by End-use Application: 2005-2010
3.3 POTENTIAL GROWTH CATEGORIES
Metal beverage cans to benefit from increased desire for convenience
Kegs and Keg-like cans to achieve success among young adults
Summary 4 Growth Potential in Metal Packaging by End-use Application 2005-2010
4. FLEXIBLE PACKAGING TRENDS
4.1 PERFORMANCE
Dominance of flexible plastic
Convenience drives demand for flexible aluminium/plastic
Table 11 Growth of Flexible Packaging by Pack Type 1998-2005 and 2005-2010
4.2 POUCHES
Aluminium/plastic pouches on the rise
Plastic pouches losing out to folding cartons
Table 12 Performance of Pouches by End-use Application: 2005/2010
4.3 POTENTIAL GROWTH CATEGORIES
Convenience drives demand for flexible packaging
Summary 5 Growth Potential in Flexible Packaging by End-use Application: 2005-2010
5. GLASS PACKAGING TRENDS
5.1 PERFORMANCE
Table 13 Glass Beverage Packaging by Pack Type and by End-use Application 2005
5.2 FUTURE PERFORMANCE
Glass bottles declining in alcoholic drinks
Glass bottles loses out to metal beverage cans in functional drinks
Table 14 Forecast Consumption of Glass Packaging: 2005-2010
5.3 POTENTIAL GROWTH CATEGORIES
Growing affluence to assist increase for glass bottles
Changing lifestyles drive growth of glass jars
Summary 6 Growth Potential in Glass Packaging by End-use Application 2005-2010
6. LIQUID CARTON PACKAGING TRENDS
6.1 INDUSTRY PENETRATION
Table 15 Liquid Carton Packaging by Pack Type and by End-use Application 2005
6.2 PERFORMANCE
Liquid cartons to benefit from increasing popularity of 100% juice
RTD tea drives additional demand for liquid cartons
Growth of functional drinks has a positive effect on liquid cartons
6.3 POTENTIAL GROWTH CATEGORIES
Summary 7 Growth Potential in Liquid Carton Packaging by End-use Application 2005-2010
7. MULTIPACK PACKAGING TRENDS
7.1 INDUSTRY PENETRATION
Shopping habits influencing penetration of multipacks
Table 16 Penetration of Multipacks by Pack Type 2005
7.2 KEY TRENDS IN MULTIPACKS
7.3 POTENTIAL GROWTH CATEGORIES
Summary 8 Growth Potential of Multipacks by End-use Application 2005/2010
8. BEVERAGES CLOSURES
Plastic screw closures dominate the market
Metal crowns continue to lose ground
Corks continue to hold their position
Metal screw closures continue to grow dynamically
Convenience increases demand for liquid carton closures
Sports caps on the rise
Future trends
Table 17 Beverages Closures 2005