Bonduelle Groupe SA
Euromonitor International's company profile, Bonduelle Groupe SA offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 17 | Publication date: Apr 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE PACKAGED FOOD BUSINESS
Mixed outlook for Bonduelle
Strong market position from which to enjoy organic growth
Expanding its presence into the dynamic markets of Eastern Europe and Latin America
Aiming for growth in North America
Consumer demands for prepared salads in Western Europe
Innovation needed to fight off competition
Educational marketing initiatives to raise awareness of health benefits
Convenience another key factor for growth
Increased consolidation to improve pricing conditions
Well-suited, long-term view
Table 1 Bonduelle Groupe SA: World Sector Sales Performance 2005
Table 2 Bonduelle Groupe SA: Packaged Food Regional Sales Performance 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Specialising in vegetables
Building a position through market-adapted innovation and quality assurances
Marketing important to support product portfolio
Aiming for increased presence in fast-growing regions
Long-term operational focus and structural improvements
Presence in private label
OPERATIONAL AND DISTRIBUTION STRATEGIES
High flexibility in distribution
Improvements of the organisation
OWNERSHIP EVENTS
Acquisitions to strengthen international position
Summary 1 Bonduelle Groupe SA: Key Facts by Value
PERFORMANCE BY REGION AND BY SECTOR
PACKAGED FOOD MARKET ASSESSMENT
Slower developments in packaged food
Slower performance still ahead of global market
Challenging frozen food conditions slows growth in Western Europe
Strong performances in developing regions
READY MEALS
Competitive landscape
Prospects
CANNED/PRESERVED FOOD
Competitive landscape
Prospects
FROZEN PROCESSED FOOD
Competitive landscape
Prospects
CHILLED PROCESSED FOOD
Competitive landscape
Prospects
Table 3 Bonduelle Groupe SA: World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 4 Bonduelle Groupe SA: World and Regional Shares in Packaged Food by Sector 2005
BRAND ASSESSMENT
BRAND STRATEGY
Limited brand portfolio
Increasingly dependent on innovation
Growing focus on sector brand expansion
Marketing support an important part of brand strategy
BONDUELLE
CASSEGRAIN
FRUDESA
Table 5 Bonduelle Groupe SA: Bonduelle World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 6 Bonduelle Groupe SA: Bonduelle Regional Shares in Packaged Food by Sector 2005
Table 7 Bonduelle Groupe SA: Cassegrain World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 8 Bonduelle Groupe SA: Cassegrain Regional Shares in Packaged Food by Sector 2005
Table 9 Bonduelle Groupe SA: Frudesa World Shares & Rankings in Packaged Food by Sector 2004-2005
Table 10 Bonduelle Groupe SA: Frudesa Regional Shares in Packaged Food by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 11 Bonduelle Groupe SA: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Bonduelle Groupe SA: Historical Development
Summary 3 Bonduelle Groupe SA: Subsidiaries 2005
Summary 4 Bonduelle Groupe SA: Packaged Food Brands 2005
Summary 5 Bonduelle Groupe SA: Company Locations
Summary 6 Bonduelle Groupe SA: Websites