Bottled Water in Greece
Euromonitor International's Bottled Water in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 67 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carbonated bottled water; Flavoured bottled water; Functional bottled water; Still bottled water
Table of contents
SOFT DRINKS IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Health and wellness trend creating a changing environment
Manufacturers focusing their energies on promoting healthier lifestyles
Company rankings remain stable
Supermarkets/hypermarkets and Small grocery retailers maintain their dominance
Rising growth rates expected for the forecast period
KEY TRENDS AND DEVELOPMENTS
Functional/fortified products: a key growth driver for soft drinks
Health and wellness trend shapes Greek soft drinks
Despite the economic slowdown, premium products remain the focus of key manufacturers
Increases in annual temperatures affecting growth
Hectic urban lifestyles encourage on-the-go consumption
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Greece
SECTOR DATA
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
EPIROTIKI BOTTLING CO SA - SOFT DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Epirotiki Bottling Co SA: Key Facts
Summary 3 Epirotiki Bottling Company Co SA: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 4 Epirotiki Bottling Company Co SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Epirotiki Bottling Company Co SA: Competitive Position 2008
EPSA SA - SOFT DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 EPSA SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 EPSA SA: Competitive Position 2008
EVGA HELLENIC MILK INDUSTRY SA - SOFT DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 EVGA Hellenic Milk Industry SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 EVGA Hellenic Milk Industry SA: Competitive Position 2008
HITOS CO SA - SOFT DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Hitos Co SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Hitos Co SA: Competitive Position 2008
LOUX-MARAFLEKAS SA - SOFT DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Loux-Marlafekas SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Loux Marlafekas SA: Competitive Position 2008
BOTTLED WATER IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 42 Sales of Bottled Water to Institutional Channel 2003-2008
Table 43 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 44 Off-trade Sales of Bottled Water: Value 2003-2008
Table 45 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 46 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 47 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 48 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 49 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 50 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 51 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 52 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 53 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 54 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013