Bottled Water in Italy
Euromonitor International's Bottled Water in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 85 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carbonated bottled water; Flavoured bottled water; Functional bottled water; Still bottled water
Table of contents
SOFT DRINKS IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in 2007 is due to the improved economy and wide product range
The trend for healthier products
Coca-Cola remains among the leading players in 2007
The off-trade channel leads distribution
More moderate volume growth expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
The health trend drives demand
Multinationals versus domestic companies
Changes in packaging
The need for segmentation
Sales driven by innovation
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 21 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2007
Table 24 Penetration of Private Label by Sector by Value 2003-2007
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ITALY
ACQUA MINERALE SAN BENEDETTO SPA - SOFT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Acqua Minerale San Benedetto SpA: Key Facts
Summary 3 Acqua Minerale San Benedetto SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Acqua Minerale San Benedetto SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Acqua Minerale San Benedetto SpA: Competitive Position 2007
CAMPARI MILANO SPA, DAVIDE - SOFT DRINKS - ITALY
STRATEGIC DIRECTION
Summary 6 Campari Milano SpA, Davide: Key Facts
Summary 7 Campari Milano SpA, Davide: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Campari Milano SpA, Davide: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Campari Milano SpA, Davide: Competitive Position 2007
COCA-COLA BEVANDE ITALIA SRL - SOFT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Coca-Cola Bevande Italia Srl: Key Facts
Summary 11 Coca-Cola Bevande Italia Srl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Coca-Cola Bevande Italia Srl: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Coca-Cola Bevande Italia Srl: Competitive Position 2007
CONSERVE ITALIA - CONSORZIO COOPERATIVE CONSERVE ITALIA SCARL - SOFT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
Summary 15 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2007
FERRARELLE SPA - SOFT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Ferrarelle SpA: Key Facts
Summary 18 Ferrarelle SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Ferrarelle SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 20 Ferrarelle SpA: Competitive Position 2007
LA DORIA SPA - SOFT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 21 La Doria SpA: Key Facts
Summary 22 La Doria SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 La Doria SpA: Competitive Position 2007
SAN PELLEGRINO SPA - SOFT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 24 San Pellegrino SpA: Key Facts
Summary 25 San Pellegrino SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 San Pellegrino SpA: Competitive Position 2007
ZUEGG SPA - SOFT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Zuegg SpA: Key Facts
Summary 28 Zuegg SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 29 Zuegg SpA: Competitive Position 2007
BOTTLED WATER IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 44 Sales of Bottled Water to Institutional Channel 2003-2006
SECTOR DATA
Table 45 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 46 Off-trade Sales of Bottled Water: Value 2002-2007
Table 47 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 48 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 49 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 50 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 51 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 52 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 53 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 54 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 55 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 56 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012