Bottled Water in Romania
Euromonitor International's Bottled Water in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 65 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carbonated bottled water; Flavoured bottled water; Functional bottled water; Still bottled water
Table of contents
SOFT DRINKS IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Excellent dynamics driven by higher available incomes
Improved offers aim to meet lifestyle changes
Coca-Cola HBC Romania retained leadership
Distribution marked by the strong expansion of multinational retailers
Improved purchasing power contributes to intensified competition
KEY TRENDS AND DEVELOPMENTS
Improving purchasing power backs excellent performance
Soft drinks performance is sustained by expansion of large retailers
Increasing demand for healthy soft drinks
Dynamics under the impact of Romania’s EU membership
Competition stands behind soft drinks performance
Rural areas hold strong growth potential
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2007-2008
Table 20 Penetration of Private Label by Sector by Value 2007-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
FOUNTAIN SALES - ROMANIA
Trends
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
BIBORTENI SA - SOFT DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Biborteni SA: Key Facts
Summary 3 Biborteni SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Biborteni SA: Competitive Position 2008
EUROPEAN DRINKS SA - SOFT DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 European Drinks SA: Key Facts
Summary 6 European Drinks SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 European Drinks SA: Competitive Position 2008
LA FANTANA SRL - SOFT DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 La Fantana SRL: Key Facts
Summary 9 La Fantana SRL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 La Fantana SRL: Competitive Position 2008
ROMAQUA GROUP SA - SOFT DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Romaqua Group SA: Key Facts
Summary 12 Romaqua Group SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Romaqua Group SA: Competitive Position 2008
BOTTLED WATER IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 40 Sales of Bottled Water to Institutional Channel 2004-2008
Table 41 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 42 Off-trade Sales of Bottled Water: Value 2003-2008
Table 43 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 44 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 45 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 46 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 47 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 48 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 49 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 50 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 51 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 52 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013