Bottled Water in Turkey
Euromonitor International's Bottled Water in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 70 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carbonated bottled water; Flavoured bottled water; Functional bottled water; Still bottled water
Table of contents
SOFT DRINKS IN TURKEY : MARKET INSIGHT
EXECUTIVE SUMMARY
Turkish soft drinks market registers strong volume growth in 2008
Hot summers at the end of the review period positively impact sales
Coca-Cola and Pepsi-Cola continued to be leaders in 2008
Direct selling is leading distribution channel due to the dominance of bottled water
Good prospects for growth
KEY TRENDS AND DEVELOPMENTS
Improving economy and falling inflation rate have positive impact
Penetration of health and wellness products continues to grow
Companies increase their advertising budgets, boosting demand
The development of the retail channel boosts sales of soft drinks
Increasing foodservice outlet numbers stimulate on-trade sales
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Turkey
SECTOR DATA
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TURKEY
AROMA BURSA MEYVA SULARI VE GIDA SAN AS - SOFT DRINKS - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aroma Bursa Meyva Sulari ve Gida San AS: Key Facts
Summary 3 Aroma Bursa Meyva Sulari ve Gida San AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Aroma Bursa Meyva Sulari ve Gida San AS: Competitive Position 2008
AYTAC GIDA AS
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Aytac Gida AS: Key Facts
Summary 6 Aytac Gida AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Aytac Gida AS: Competitive Position 2008
DIMES GIDA SAN VE TICARET AS
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Dimes Gida San ve Ticaret AS: Key Facts
Summary 9 Dimes Gida San ve Ticaret AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Dimes Gida San ve Ticaret AS: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Dimes Gida San ve Ticaret AS: Competitive Position 2008
NAZLI GIDA AS
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Nazli Gida AS: Key Facts
Summary 13 Nazli Gida AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Nazli Gida AS: Competitive Position 2008
ÜLKER GIDA SANAYI VE TICARET AS
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Ülker Gida Sanayi ve Ticaret AS: Key Facts
Summary 16 Ülker Gida Sanayi ve Ticaret AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Ülker Gida Sanayi ve Ticaret AS: Competitive Position 2008
YASAR HOLDING AS
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Yasar Holding AS: Key Facts
Summary 19 Yasar Holding AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Yasar Holding AS: Competitive Position 2008
BOTTLED WATER IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 38 Sales of Bottled Water to Institutional Channel 2004-2008
Table 39 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 40 Off-trade Sales of Bottled Water: Value 2003-2008
Table 41 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 42 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 43 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 44 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 45 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 46 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 47 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 48 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 49 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 50 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013