Breakfast Products - World
Euromonitor International's Breakfast Products - World market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Chapters: 7 | Tables: 6 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
EXECUTIVE BRIEFING
Chart 1 Global Presentation Slide (1)
Chart 2 Global Presentation Slide (2)
Chart 3 Global Presentation Slide (3)
Chart 4 Global Presentation Slide (4)
Chart 5 Global Presentation Slide (5)
Chart 6 Global Presentation Slide (6)
Chart 7 Global Presentation Slide (7)
Chart 8 Global Presentation Slide (8)
Chart 9 Global Presentation Slide (9)
Chart 10 Global Presentation Slide (10)
Chart 11 Global Presentation Slide (11)
Chart 12 Global Presentation Slide (12)
Chart 13 Global Presentation Slide (13)
Chart 14 Global Presentation Slide (14)
Chart 15 Global Presentation Slide (15)
Chart 16 Global Presentation Slide (16)
Chart 17 Global Presentation Slide (17)
Chart 18 Global Presentation Slide (18)
KEY CONSUMER TRENDS
DEVELOPED MARKETS
Whole foods and natural ingredients on the rise
Functionality reaches breakfast products
Premiumisation takes many forms in developed markets
Convenience and portability
Corporate social responsibility issues at the front of consumer thinking
DEVELOPING MARKETS
Premiumisation at early stage
Convenience
Westernisation of eating habits increasing but still niche
Health mindedness nascent but growing
Changing distribution patterns bring private label to the fore
TRANSLATING INSIGHT INTO ACTION
KELLOGG LAUNCHES AN AGGRESSIVE HEALTH AND WELLNESS PUSH IN THE US
Special K brand leads the counterattack
Aspirational message trumps nutritional reality
Keeping it “real”
Brand extensions follow major market trends
Outlook
UNILEVER CONSOLIDATING POSITION IN SPREADABLE OILS AND FATS
Producing products that are aligned with consumer needs
Raising the bar for competitors
Taking the sting out of the trans fats controversy
Outlook
NUTRELLA ALIMENTOS CARVING OUT HEALTH AND WELLNESS NICHE
Fierce price competition drives innovation
Outlook
NEW PRODUCT DEVELOPMENTS
LEADING INNOVATIONS IN THE MARKETPLACE
Health and wellness reigns supreme
Superfoods, a powerful trend in health and wellness
Media coverage a double-edged sword
Outlook bright in other regions
Health and wellness also a key driver in developing markets
Westernisation of tastes in Russia
Asia-Pacific market difficult to crack
Japan proves more resistant
Kraft Foods gives Vegemite a makeover in Australia
Summary 1 Breakfast Products: Leading Innovations 2005-2006
BRILLIANT MISTAKES AND OTHER NOTABLE FAILURES
Premiumisation must deliver demonstrable consumer benefits
Weetabix Gold illustrates some of the pitfalls of premiumisation
Failure to establish a separate identity a crippling weakness
Granola bars target health-conscious Colombians
Summary 2 Breakfast Products: Notable Recent Failures 2005- 2006
INSIGHTS INTO MARKET PERFORMANCE
HEADLINES
FASTEST GROWING MARKETS: ARE YOU THERE YET?
Global Overview
Chart 19 Global Sales of Bread, 1998/2006
Chart 20 Global Sales of Breakfast Bars, Pastries and Breakfast Cereals: 1998/2006
Chart 21 Global Sales of Butter, Margarine, Spreadable Oils and Fats, and Spreads: 1998/2006
Chart 22 Global Value Growth of Breakfast Products in US$: 1998/2006
Regional Overview
Chart 23 Bread Retail Value Sales by Region 2006: Breakdown in US$
Chart 24 Bread Retail Value Growth by Region in US$: 1998/2006
Chart 25 Pastries Retail Value Sales by Region 2006: Breakdown in US$
Chart 26 Pastries Retail Value Growth by Region in US$: 1998/2006
Chart 27 Breakfast Cereals Retail Value Sales by Region 2006: Breakdown in US$
Chart 28 Breakfast Cereals Retail Value Growth by Region in US$: 1998/2006
Chart 29 Breakfast Bars Retail Value Sales by Region 2006: Breakdown in US$
Chart 30 Breakfast Bars Retail Value Growth by Region in US$: 1998/2006
Chart 31 Spreads Retail Value Sales by Region 2006: Breakdown in US$
Chart 32 Spreads Retail Value Growth by Region in US$: 1998/2006
Chart 33 Spreadable Oils and Fats Retail Value Sales by Region 2006: Breakdown in US$
Chart 34 Spreadable Oils and Fats Retail Value Growth by Region in US$: 1998/2006
Chart 35 Margarine Retail Value Sales by Region 2006: Breakdown in US$
Chart 36 Margarine Retail Value Growth by Region in US$: 1998/2006
Chart 37 Butter Retail Value Sales by Region 2006: Breakdown in US$
Chart 38 Butter Retail Value Growth by Region in US$: 1998/2006
MAGIC COMBINATIONS: FASTEST GROWING MARKETS AND FASTEST GROWING SECTORS
Emerging regions dominate fastest growing markets
Building on traditional diets in Africa and the Middle East
Traditional bread dominates in Guatemala
Traditional consumption habits provide challenges and opportunities in Asia
Table 1 Fastest Growing Markets of Breakfast Products: Per Capita Expenditure and % of World Total, 2006
Chart 39 Fastest Growing Markets: Sales of Breakfast Products, 1998/2006
Chart 40 Fastest Growing Markets of Breakfast Products: 2006 % Value Breakdown by Sector
SLOW GROWTH COMBINATIONS. THE WAY FORWARD
Targeting health concerns
Fitting into consumer lifestyles
Moving beyond breakfast
Table 2 Major Markets of Breakfast Products: Per Capita Expenditure and % of World Total, 2006
Chart 41 Major Markets: Sales of Meal Solution Products, 1998/2006
Chart 42 Major Markets of Breakfast Products: 2006 % Value Breakdown by Sector
COMPETITIVE ENVIRONMENT
GLOBAL PLAYER PERFORMANCE ASSESSMENT
Headlines
Kellogg leverages undisputed market leadership in breakfast cereals
Unilever dominant in spreadable oils and fats
Bimbo, the global leader in bread
General Mills falls further behind Kellogg in breakfast cereals
Table 3 Global Company Value Shares of Breakfast Products: 2005
Chart 43 Global Company Value Shares of Bread: 2005
Chart 44 Global Company Value Shares of Pastries: 2005
Chart 45 Global Company Value Shares of Breakfast Cereals: 2005
Chart 46 Global Company Value Shares of Breakfast Bars: 2005
Chart 47 Global Company Value Shares of Spreads: 2005
Chart 48 Global Company Value Shares of Spreadable Oils and Fats: 2005
Chart 49 Global Company Value Shares of Margarine: 2005
Chart 50 Global Company Value Shares of Butter: 2005
REGIONAL PLAYERS PERFORMANCE ASSESSMENT
Barilla raises its sights beyond Italy
Ferrero continues to dominate in chocolate spreads
George Weston struggles to come to terms with the fragmenting North American bread market
Sara Lee sees success with new product launches
Asia-Pacific
Latin America
Eastern Europe
Africa and Middle East
Australasia
Summary 3 Sector Ranking of Major Players by Region: 2005 Value Sales
EMERGING COMPANIES TO WATCH
Cereal Partners Worldwide exploits developing markets
C-Pro doubles share of Eastern European breakfast cereals
Tiger Brands overtakes Unilever to lead in spreads
Malt-O-Meal attacks leading players in North American breakfast cereals from below
KEY HURDLES EXPERIENCED IN 2005/2006
Concern over rising levels of obesity driving health and wellness issue
Backlash against hydrogenated fats
Changing eating habits undermine the traditional breakfast
Higher raw material prices and increased retail consolidation squeeze margins
KEY LEARNINGS FROM SUCCESSES 2005/2006
Positive image of the traditional breakfast presents growth opportunities
For bakers, Atkins is gone but not forgotten
Manufacturers innovate to create new unique selling points in health and wellness
Bringing luxury products to the mass market
The mass market remains potent
Convenience provides amble scope for packaging innovation
MERGER AND ACQUISITION ACTIVITY
Dearth of headline-grabbing merger and acquisition deals
Little scope for further concentration
A slightly more favourable environment for mergers and acquisitions in pastries
Kellogg uses organic cereal producer as a new product development vehicle
B&G widens packaged food presence by entering hot cereals
Kellogg likely to make acquisitions in developing economies to build market share
The combination of Nestlé and General Mills would be a logical step
Rumours of Nestlé-PepsiCo combination could open the merger and acquisition floodgates in North America
Unilever’s divestment strategy drives change in spreadable oils and fats and spreads
THE GLOBAL MARKET FOR BREAKFAST PRODUCTS IN 2011
FORECAST MARKET PERFORMANCE AND PREDICTIONS
Health, convenience and quality to reign supreme
Low-carb leaves its mark
Breakfast to go
The shifting boundaries of premiumisation
The burgeoning of ethical consumerism
The impact of price fluctuations
Changing distribution patterns
Potential in emerging markets
Chart 51 Global Sales of Breakfast Products: 2006-2011
Chart 52 Western Europe Sales of Breakfast Products: 2006-2011
Chart 53 Eastern Europe Sales of Breakfast Products: 2006-2011
Chart 54 North America Sales of Breakfast Products: 2006-2011
Chart 55 Latin America Sales of Breakfast Products: 2006-2011
Chart 56 Asia Pacific Sales of Breakfast Products: 2006-2011
Chart 57 Australasia Sales of Breakfast Products: 2006-2011
Chart 58 Africa/Middle East Sales of Breakfast Products: 2006-2011
PRODUCTS FOR THE FUTURE
Looking beyond the fads
Catering to all needs
The growth of superfoods
Ageing consumers demand functional foods