Bridgetown Foods ZAO

Euromonitor International's company profile, Bridgetown Foods ZAO offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE PACKAGED FOODS BUSINESS

Bridgetown Foods is focused on sweet and savoury snacks

Well placed to benefit from growth in Eastern Europe

Intensifying competition on the Russian market will bring a boom in marketing

Health trend predicted to reach Eastern Europe as well

Table 1 Bridgetown Foods ZAO: World Sector Sales Performance 2005

Table 2 Bridgetown Foods ZAO: Packaged Foods Regional Sales Performance 2005

CORPORATE OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

To increase market share in Russia by improving promotion and changing product mix

Focus on more value-added products on the Russian market

Adapting to health trend migrating from Western Europe and Northern America

International expansion

Depending on Russian market is risky

OPERATIONAL AND DISTRIBUTION STRATEGIES

Summary 1 Bridgetown Foods ZAO: Key Facts by Value

PERFORMANCE BY REGION AND BY SECTOR

PACKAGED FOODS MARKET ASSESSMENT

Eastern Europe is the fastest growing region

Growth in packaged food driven by lifestyle trends

SWEET AND SAVOURY SNACKS

Competitive landscape

Prospects

Table 3 Bridgetown Foods ZAO: World Shares & Rankings in Packaged Foods by Sector 2004-2005

Table 4 Bridgetown Foods ZAO: World and Regional Shares in Packaged Foods by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

TRI KOROCHKI

CHIP'N'GO

OKAY

DELMOR

Table 5 Bridgetown Foods ZAO: Chip'N'Go Regional Shares in Packaged Foods by Sector 2005

Table 6 Bridgetown Foods ZAO: Delmor Regional Shares in Packaged Foods by Sector 2005

Table 7 Bridgetown Foods ZAO: Okay Regional Shares in Packaged Foods by Sector 2005

Table 8 Bridgetown Foods ZAO: Tri Korochki Brand Shares in Packaged Foods by Sector 2004-2005

Table 9 Bridgetown Foods ZAO: Tri Korochki Regional Shares in Packaged Foods by Sector 2005

APPENDICES

COMPANY BACKGROUND

Summary 2 Bridgetown Foods ZAO: Historical Development

Summary 3 Bridgetown Foods ZAO: Packaged Foods Brands 2005

Summary 4 Bridgetown Foods ZAO: Company Locations

Summary 5 Bridgetown Foods ZAO: Websites