Brinker International Inc
Euromonitor International's company profile, Brinker International Inc offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 46 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR BRINKER INTERNATIONAL INC IN CONSUMER FOODSERVICE
2007 results to bring Brinker crashing back to earth
Casual dining and re-franchising positive strategies but will they be enough?
Omnipresence a bad move for consumer foodservice companies
Non-traditional locations and Latin American food hold potential for Brinker
Brinker has to strike a balance in polarised domestic market
International growth policy looks good but this path must be taken carefully
PERFORMANCE BY REGION AND BY SECTOR
CONSUMER FOODSERVICE MARKET ASSESSMENT
Casual dining focus pays dividends for Brinker International as it outshines its rivals
North American food is Brinker International’s main offer; Latin American format growing
FULL-SERVICE RESTAURANTS
Competitive landscape
Prospects
Table 1 Brinker International Inc: Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006
Table 2 Brinker International Inc: Consumer Foodservice: World Sector Sales Performance by Value 2006
Table 3 Brinker International Inc: Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006
Table 4 Brinker International Inc: Consumer Foodservice: Regional Sales Performance by Value 2006
Table 5 Brinker International Inc: Chained Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006
Table 6 Brinker International Inc: Chained Consumer Foodservice: World Sector Sales Performance by Value 2006
Table 7 Brinker International Inc: Chained Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006
Table 8 Brinker International Inc: Chained Consumer Foodservice: Regional Sales Performance by Value 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Brinker International looks to re-franchising strategy to alleviate pressure on margins
Brinker International targets expanded international profile
Emerging market growth brings operating margin concerns
Chained restaurant backlash, anti-Western sentiment threats for Brinker International
OWNERSHIP EVENTS
Table 9 Brinker International Inc: World Shares & Rankings in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 10 Brinker International Inc: World Shares & Rankings in Consumer Foodservice by Sector by Value 2005-2006
Table 11 Brinker International Inc: World Shares & Rankings in Chained Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 12 Brinker International Inc: World Shares & Rankings in Chained Consumer Foodservice by Sector by Value 2005-2006
Table 13 Brinker International Inc: World and Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 14 Brinker International Inc: World and Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 15 Brinker International Inc: World and Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 16 Brinker International Inc: World and Regional Shares in Chained Consumer Foodservice by Value 2006
COMPANY STRUCTURE
BRINKER INTERNATIONAL INC
Summary 1 Brinker International Inc: Consumer Foodservice Key Facts by Units/Outlets
Summary 2 Brinker International Inc: Consumer Foodservice Key Facts by Value
Summary 3 Brinker International Inc: Chained Consumer Foodservice Key Facts by Units/Outlets
Summary 4 Brinker International Inc: Chained Consumer Foodservice Key Facts by Value
OPERATIONAL AND DISTRIBUTION STRATEGIES
Brands define Brinker International’s operating structure
Renewed focus on franchising at Brinker International as pressure mounts on margins
Brinker International operates “12 pack” business strategy
Distribution network diverse at Brinker International
Aggressive advertising key strategy at Brinker International; Chili’s image due for an overhaul
BRAND ASSESSMENT
BRAND STRATEGY
Brinker International focuses on casual dining
Chili’s heads up Brinker International’s consumer foodservice portfolio
Brinker looks to new locations to maintain growth; keeps evolving menus
Brinker International targets airports and military bases
International growth accelerated as US market softens
Fickle consumers mean regular menu turnover a must
CHILI’S GRILL & BAR
Chili’s heads up Brinker International’s restaurants portfolio
Chili’s the world’s number three full-service restaurant brand; tops fastest growth rankings
Advertising strategy overhaul signifies a move to overhaul Chili’s image
International growth important for Chili’s; specialist coffee an answer to domestic challenges?
ON THE BORDER
On the Border leading casual dining Mexican restaurant chain in the US
On the Border top 40 player in US casual dining full-service restaurants
Trend for casual dining and bold flavours drives growth at On the Border
On the Border to go international; 28 new franchised stores to open in the US
Challenging conditions demand dynamism from Brinker International for On the Border
ROMANO’S MACARONI GRILL
Romano’s Macaroni Grill is Brinker International’s number two restaurant brand
Romano’s Macaroni Grill top 20 global casual dining full-service restaurant brand
Romano’s Macaroni Grill benefits from trend for casual dining in the US
Romano’s Macaroni Grill looks to non-traditional locations and international gains
Domestic innovation key for Romano’s Macaroni Grill; emerging world holds potential
Table 17 Brinker International Inc: Chili’s Grill & Bar World Shares in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 18 Brinker International Inc: Chili’s Grill & Bar Brand Shares in Consumer Foodservice by Sector by Value 2005-2006
Table 19 Brinker International Inc: Chili’s Grill & Bar Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 20 Brinker International Inc: Chili’s Grill & Bar Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 21 Brinker International Inc: Chili’s Grill & Bar World Shares in Chained Consumer Foodservice by Units/Outlets 2005-2006
Table 22 Brinker International Inc: Chili’s Grill & Bar Brand Shares in Chained Consumer Foodservice by Value 2005-2006
Table 23 Brinker International Inc: Chili’s Grill & Bar Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 24 Brinker International Inc: Chili’s Grill & Bar Regional Shares in Chained Consumer Foodservice by Value 2006
Table 25 Brinker International Inc: On the Border Brand Shares in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 26 Brinker International Inc: On the Border Brand Shares in Consumer Foodservice by Sector by Value 2005-2006
Table 27 Brinker International Inc: On the Border Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 28 Brinker International Inc: On the Border Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 29 Brinker International Inc: On the Border Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 30 Brinker International Inc: On the Border Regional Shares in Chained Consumer Foodservice by Value 2006
Table 31 Brinker International Inc: Romano’s Macaroni Grill Brand Shares in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 32 Brinker International Inc: Romano’s Macaroni Grill Brand Shares in Consumer Foodservice by Sector by Value 2005-2006
Table 33 Brinker International Inc: Romano’s Macaroni Grill Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 34 Brinker International Inc: Romano’s Macaroni Grill Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 35 Brinker International Inc: Romano’s Macaroni Grill Brand Shares in Chained Consumer Foodservice by Units/Outlets 2005-2006
Table 36 Brinker International Inc: Romano’s Macaroni Grill Brand Shares in Chained Consumer Foodservice by Value 2005-2006
Table 37 Brinker International Inc: Romano’s Macaroni Grill Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 38 Brinker International Inc: Romano’s Macaroni Grill Regional Shares in Chained Consumer Foodservice by Value 2006
APPENDICES
FINANCIAL SUMMARY
Table 39 Brinker International Inc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 5 Brinker International Inc: Historical Development
Summary 6 Brinker International Inc: Subsidiaries 2006
Summary 7 Brinker International Inc: Websites