Brinker International Inc in Consumer Foodservice
Euromonitor International's company profile, Brinker International Inc in Consumer Foodservice offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Jul 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – BRINKER INTERNATIONAL
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
OPERATING AND FRANCHISE STRUCTURE
Chart 5 Strategic Evaluation
INNOVATION IMPROVES THE CUSTOMER EXPERIENCE
Chart 6 Strategic Evaluation
SALE OF ROMANO’S MACARONI GRILL
Chart 7 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 8 Competitive Positioning
BRINKER INTERNATIONAL LOSES GROUND AGAINST CATEGORY
Chart 9 Competitive Positioning
CASUAL DINING OPERATORS SEE LITTLE CHANGE IN RANKING
Chart 10 Competitive Positioning
CATEGORY FRAGMENTATION
Chart 11 Competitive Positioning
COMPETITORS INCREASE PRESSURE
Chart 12 Competitive Positioning
CASUAL DINING PRICE WARS
Chart 13 Competitive Positioning
MARKET ASSESSMENT
Chart 14 Market Assessment
LIMITED GROWTH POTENTIAL FOR CASUAL DINING
Chart 15 Market Assessment
PERFECT STORM HURTS ALL CASUAL DINING CHAINS
Chart 16 Market Assessment
MARKET FORECAST BY CATEGORY
Chart 17 Market Assessment
GROWTH THROUGH MODIFIED CONCEPT
Chart 18 Market Assessment
GEOGRAPHIC OPPORTUNITIES
Chart 19 Geographic Opportunities
INTERNATIONAL OPPORTUNITIES REMAIN
Chart 20 Geographic Opportunities
BRAND STRATEGY
Chart 21 Brand Strategy
BRINKER BRANDS
Chart 22 Brand Strategy
CHILI’S - BRINKER’S FLAGSHIP BRAND
Chart 23 Brand Strategy
OTHER FLAVORS SPICE UP BRINKER’S PORTFOLIO
Chart 24 Brand Strategy
RECOMMENDATIONS
Chart 25 Recommendations
EVERYDAY OPPORTUNITIES TO CAPTURE MARKET
Chart 26 Recommendations