Bristol-Myers Squibb Co

Euromonitor International's company profile, Bristol-Myers Squibb Co offers detailed strategic analysis of the company's business, examining its performance in the otc healthcare market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

OTC HEALTHCARE : MARKET INSIGHT

STRATEGIC EVALUATION

SWOT Analysis

Prospects for the OTC Healthcare Business

Table 1 Bristol-Myers Squibb Co: World Sector Sales Performance by Value 2005

Table 2 Bristol-Myers Squibb Co: OTC Healthcare Regional Sales Performance by Value 2005

CORPORATE OVERVIEW

Strategic Objectives and Challenges

Operational and Distribution Strategies

Ownership Events

Pipeline

Summary 1 Bristol-Myers Squibb Co: Key Facts

PERFORMANCE BY REGION AND BY SECTOR

OTC Healthcare Market Assessment

Analgesics

Vitamins and Dietary Supplements

Cough, Cold and Allergy (Hay Fever) Remedies

Digestive Remedies

Medicated Skin Care

Other Sectors

Table 3 Bristol-Myers Squibb Co: World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005

Table 4 Bristol-Myers Squibb Co: World and Regional Shares in OTC Healthcare by Sector by Value 2005

BRAND ASSESSMENT

Brand Strategy

Efferalgan

Fervex

Luftal

Table 5 Bristol-Myers Squibb Co: Efferalgan World Shares & Ranking in OTC Healthcare by Sector by Value 2004-2005

Table 6 Bristol-Myers Squibb Co: Efferalgan Regional Shares in OTC Healthcare by Sector by Value 2005

Table 7 Bristol-Myers Squibb Co: Fervex World Shares & Ranking in OTC Healthcare by Sector by Value 2004-2005

Table 8 Bristol-Myers Squibb Co: Fervex Regional Shares in OTC Healthcare by Sector by Value 2005

Table 9 Bristol-Myers Squibb Co: Luftal World Shares & Ranking in OTC Healthcare by Sector by Value 2004-2005

Table 10 Bristol-Myers Squibb Co: Luftal Regional Shares in OTC Healthcare by Sector by Value 2005

APPENDICES

Financial Summary

Table 11 Bristol-Myers Squibb Co: Financial Summary 2001-2005

Company Background

Summary 2 Bristol-Myers Squibb Co: Historical Development

Summary 3 Bristol-Myers Squibb Co: Subsidiaries 2005

Summary 4 Bristol-Myers Squibb Co: OTC Healthcare Brands 2005

Summary 5 Bristol-Myers Squibb Co: Company Locations

Summary 6 Bristol-Myers Squibb Co: Websites

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