Bristol-Myers Squibb Co
Euromonitor International's company profile, Bristol-Myers Squibb Co offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 19 | Publication date: Jul 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR BRISTOL-MYERS SQUIBB CO IN PACKAGED FOOD
CORE BUSINESSES
Mixed performance in baby food
Lucrative potential to explore over the forecast period
Possible divestment?
GROWTH OPPORTUNITIES
Dynamic opportunities in powder milk drinks
LIMITED POTENTIAL
Lack of commitment to meal replacement products
Table 1 Bristol-Myers Squibb Co: Packaged Food World Sector Sales Performance 2006
Table 2 Bristol-Myers Squibb Co: Packaged Food Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Focus on growth brands
High levels of research and development...
...and a selectively integrated business model
Keeping an efficient cost base
Adding strength and stability to the business
Fitting the company’s aim to become a biotechnics company?
OWNERSHIP EVENTS
Table 3 Bristol-Myers Squibb Co: World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 4 Bristol-Myers Squibb Co: World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
BRISTOL-MYERS SQUIBB CO
Summary 1 Bristol-Myers Squibb Co: Packaged Food Key Facts
PRODUCTION AND DISTRIBUTION
Production
BRAND ASSESSMENT
BRAND STRATEGY
Broad milk formula portfolio
High levels of research and development
Marketing initiatives focus on building trust and support
Promotion and sales through new media
Criticism for its marketing procedures
CHOCO MILK
ENFALAC
ENFAMIL
SUSTAGEN
Table 5 Bristol-Myers Squibb Co: Choco Milk World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 6 Bristol-Myers Squibb Co: Choco Milk Regional Shares in Packaged Food by Sector 2006
Table 7 Bristol-Myers Squibb Co: Enfalac World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 8 Bristol-Myers Squibb Co: Enfalac Regional Shares in Packaged Food by Sector 2006
Table 9 Bristol-Myers Squibb Co: Enfamil World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 10 Bristol-Myers Squibb Co: Enfamil Regional Shares in Packaged Food by Sector 2006
Table 11 Bristol-Myers Squibb Co: Sustagen World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 12 Bristol-Myers Squibb Co: Sustagen Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 13 Bristol-Myers Squibb Co: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Bristol-Myers Squibb Co: Historical Development
Summary 3 Bristol-Myers Squibb Co: Subsidiaries 2006
Summary 4 Bristol-Myers Squibb Co: Packaged Food Brands 2006
Summary 5 Bristol-Myers Squibb Co: Company Locations
Summary 6 Bristol-Myers Squibb Co: Websites