Bristol-Myers Squibb Co

Euromonitor International's company profile, Bristol-Myers Squibb Co offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR BRISTOL-MYERS SQUIBB CO IN PACKAGED FOOD

CORE BUSINESSES

Mixed performance in baby food

Lucrative potential to explore over the forecast period

Possible divestment?

GROWTH OPPORTUNITIES

Dynamic opportunities in powder milk drinks

LIMITED POTENTIAL

Lack of commitment to meal replacement products

Table 1 Bristol-Myers Squibb Co: Packaged Food World Sector Sales Performance 2006

Table 2 Bristol-Myers Squibb Co: Packaged Food Regional Sales Performance 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Focus on growth brands

High levels of research and development...

...and a selectively integrated business model

Keeping an efficient cost base

Adding strength and stability to the business

Fitting the company’s aim to become a biotechnics company?

OWNERSHIP EVENTS

Table 3 Bristol-Myers Squibb Co: World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 4 Bristol-Myers Squibb Co: World and Regional Shares in Packaged Food by Sector 2006

COMPANY STRUCTURE

BRISTOL-MYERS SQUIBB CO

Summary 1 Bristol-Myers Squibb Co: Packaged Food Key Facts

PRODUCTION AND DISTRIBUTION

Production

BRAND ASSESSMENT

BRAND STRATEGY

Broad milk formula portfolio

High levels of research and development

Marketing initiatives focus on building trust and support

Promotion and sales through new media

Criticism for its marketing procedures

CHOCO MILK

ENFALAC

ENFAMIL

SUSTAGEN

Table 5 Bristol-Myers Squibb Co: Choco Milk World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 6 Bristol-Myers Squibb Co: Choco Milk Regional Shares in Packaged Food by Sector 2006

Table 7 Bristol-Myers Squibb Co: Enfalac World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 8 Bristol-Myers Squibb Co: Enfalac Regional Shares in Packaged Food by Sector 2006

Table 9 Bristol-Myers Squibb Co: Enfamil World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 10 Bristol-Myers Squibb Co: Enfamil Regional Shares in Packaged Food by Sector 2006

Table 11 Bristol-Myers Squibb Co: Sustagen World Shares & Rankings in Packaged Food by Sector 2005-2006

Table 12 Bristol-Myers Squibb Co: Sustagen Regional Shares in Packaged Food by Sector 2006

APPENDICES

FINANCIAL SUMMARY

Table 13 Bristol-Myers Squibb Co: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 Bristol-Myers Squibb Co: Historical Development

Summary 3 Bristol-Myers Squibb Co: Subsidiaries 2006

Summary 4 Bristol-Myers Squibb Co: Packaged Food Brands 2006

Summary 5 Bristol-Myers Squibb Co: Company Locations

Summary 6 Bristol-Myers Squibb Co: Websites