British Airways Plc
Euromonitor International's company profile, British Airways Plc offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 10 | Publication date: Jun 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS FOR BRITISH AIRWAYS PLC IN TRAVEL AND TOURISM
CORE BUSINESSES
GROWTH OPPORTUNITIES
LIMITED POTENTIAL
Table 1 British Airways Plc: Air World Sector Sales Performance 2006
Table 2 British Airways Plc: Air Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Developing the upper end offer
Enhancing the customer experience
Improving technology
Developing the route network
OWNERSHIP EVENTS
Table 3 British Airways Plc: World Shares & Rankings in Travel and Tourism by Sector 2005-2006
Table 4 British Airways Plc: World and Regional Shares in Travel and Tourism by Sector 2006
COMPANY STRUCTURE
BRITISH AIRWAYS PLC
Summary 1 British Airways Plc: Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
BRITISH AIRWAYS
APPENDICES
FINANCIAL SUMMARY
Table 5 British Airways Plc: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 British Airways Plc: Historical Development
Summary 3 British Airways Plc: Subsidiaries 2006
Summary 4 British Airways Plc: Travel and Tourism Business Brands 2006
Summary 5 British Airways Plc: Websites