British Airways Plc

Euromonitor International's company profile, British Airways Plc offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2007-2008

PROSPECTS FOR BRITISH AIRWAYS PLC IN TRAVEL & TOURISM

CORE BUSINESSES

GROWTH OPPORTUNITIES

LIMITED POTENTIAL

Table 1 British Airways Plc: Air Regional Sales Performance 2008

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

OWNERSHIP EVENTS

Table 2 British Airways Plc: World Shares & Rankings in Travel & Tourism by Sector 2007-2008

COMPANY STRUCTURE

BRITISH AIRWAYS PLC

Summary 1 British Airways Plc: Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

APPENDICES

FINANCIAL SUMMARY

Table 3 British Airways Plc: Financial Summary 2003-2008

COMPANY BACKGROUND

Summary 2 British Airways Plc: Historical Development

Summary 3 British Airways Plc: Subsidiaries 2008

Summary 4 British Airways Plc: Travel & Tourism Business Brands 2008

Summary 5 British Airways Plc: Company Locations

Summary 6 British Airways Plc: Websites