British American Tobacco Plc
Euromonitor International's company profile, British American Tobacco Plc offers detailed strategic analysis of the company's business, examining its performance in the tobacco market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Publication date: Mar 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – BRITISH AMERICAN TOBACCO
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
EMERGING MARKETS
Chart 5 Strategic Evaluation
POTENTIAL ACQUISITIONS IN MIDDLE EAST AND AFRICA AND ASIA
Chart 6 Strategic Evaluation
BAT AND THE OVERRIDING IMPORTANCE OF PRICING POWER
Chart 7 Strategic Evaluation
GROWING PROFITS BUT MARGINS ARE STILL RELATIVELY LOW
Chart 8 Strategic Evaluation
BAT SHOWS STRONG PERFORMANCE IN 2008 3 RD QUARTER
Chart 9 Strategic Evaluation
STRATEGIES FOR THE FUTURE
Chart 10 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 11 Competitive Positioning
GROWTH RATE IN CIGARETTES – BAT VS MARKET
Chart 12 Competitive Positioning
BAT REMAINS SECOND IN TOUGHER CIGARETTES MARKET
Chart 13 Competitive Positioning
ACQUISITIONS LEAD TO INCREASED MARKET CONSOLIDATION
Chart 14 Competitive Positioning
LEADERSHIP IS STILL POSSIBLE FOR BAT
Chart 15 Competitive Positioning
MARKET ASSESSMENT
Chart 16 Market Assessment
REGIONAL COMPARISON
Chart 17 Market Assessment
CATEGORY COMPARISON
Chart 18 Market Assessment
CATEGORY OPPORTUNITIES
Chart 19 Category Opportunities
FOCUS ON FOUR KEY SEGMENTS IN CIGARETTES
Chart 20 Category Opportunities
GLOBAL BRANDS DRIVING THE FUTURE?
Chart 21 Category Opportunities
POSITIONED WELL IN CIGARILLOS
Chart 22 Category Opportunities
ROLL YOUR OWN TOBACCO IS OPPORTUNITY MARKET
Chart 23 Category Opportunities
GEOGRAPHIC OPPORTUNITIES
Chart 24 Geographic Opportunities
BAT REGIONAL COMPANY AND BRAND SHARE IN CIGARETTES
Chart 25 Geographic Opportunities
AIM IS BALANCE BETWEEN VOLUME AND VALUE SALES
Chart 26 Geographic Opportunities
RUSSIA IS KEY BATTLEGROUND
Chart 27 Geographic Opportunities
STRATEGIC ACQUISITIONS OPEN UP IMPORTANT MARKETS – TURKEY
Chart 28 Geographic Opportunities
STRATEGIC ACQUISITIONS OPEN UP IMPORTANT MARKETS – ST
Chart 29 Geographic Opportunities
BRAND STRATEGY
Chart 30 Brand Strategy
INTERNATIONAL BRANDS STRATEGY
Chart 31 Brand Strategy
GLOBAL DRIVE BRAND POSITIONING
Chart 32 Brand Strategy
"ONE SIZE DOES NOT FIT ALL"
Chart 33 Brand Strategy
INNOVATION – BUILDING BRAND EQUITY
Chart 34 Brand Strategy
DUNHILL – PREMIUM PRICED SUCCESS
Chart 35 Brand Strategy
KENT – INNOVATION DRIVING GROWTH
Chart 36 Brand Strategy
LUCKY STRIKE – RECOVERING FROM A SLUMP
Chart 37 Brand Strategy
PALL MALL – BAT'S FASTEST GROWING GLOBAL DRIVE BRAND
Chart 38 Brand Strategy
RECOMMENDATIONS
Chart 39 Recommendations
BAT STILL NEEDS TO RAISE MARGINS
Chart 40 Recommendations