British American Tobacco Plc

Euromonitor International's company profile, British American Tobacco Plc offers detailed strategic analysis of the company's business, examining its performance in the tobacco market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2006-2007

Cigarettes

Cigars

Smoking tobacco

PROSPECTS IN TOBACCO

CORE BUSINESSES

Cigarettes

Cigars

Smoking tobacco

GROWTH OPPORTUNITIES

LIMITED POTENTIAL

Table 1 British American Tobacco Plc: World Sector Sales Performance 2006

Table 2 British American Tobacco Plc: Cigarettes Regional Sales Performance 2006

Table 3 British American Tobacco Plc: Cigars Excluding Cigarillos Regional Sales Performance 2006

Table 4 British American Tobacco Plc: Cigarillos Regional Sales Performance 2006

Table 5 British American Tobacco Plc: RYO Tobacco Regional Sales Performance 2006

Table 6 British American Tobacco Plc: Pipe Tobacco Regional Sales Performance 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

International brands strategy

Emerging markets

OWNERSHIP EVENTS

Table 7 British American Tobacco Plc: World Shares & Rankings in Tobacco by Sector 2005-2006

Table 8 British American Tobacco Plc: World and Regional Shares in Tobacco by Sector 2006

COMPANY STRUCTURE

BRITISH AMERICAN TOBACCO PLC

Summary 1 British American Tobacco Plc: Key Facts

PRODUCTION AND DISTRIBUTION

Operational and distribution strategies

BRAND ASSESSMENT

BRAND STRATEGY

An international brands strategy

Innovation

BENSON & HEDGES

DUNHILL

KENT

LUCKY STRIKE

PALL MALL

VICEROY

VOGUE

Table 9 British American Tobacco Plc: Benson & Hedges World Shares & Rankings in Tobacco by Sector 2005-2006

Table 10 British American Tobacco Plc: Benson & Hedges Regional Shares in Tobacco by Sector 2006

Table 11 British American Tobacco Plc: Dunhill World Shares & Rankings in Tobacco by Sector 2005-2006

Table 12 British American Tobacco Plc: Dunhill Regional Shares in Tobacco by Sector 2006

Table 13 British American Tobacco Plc: Kent World Shares & Rankings in Tobacco by Sector 2005-2006

Table 14 British American Tobacco Plc: Kent Regional Shares in Tobacco by Sector 2006

Table 15 British American Tobacco Plc: Lucky Strike World Shares & Rankings in Tobacco by Sector 2005-2006

Table 16 British American Tobacco Plc: Lucky Strike Regional Shares in Tobacco by Sector 2006

Table 17 British American Tobacco Plc: Pall Mall World Shares & Rankings in Tobacco by Sector 2005-2006

Table 18 British American Tobacco Plc: Pall Mall Regional Shares in Tobacco by Sector 2006

Table 19 British American Tobacco Plc: Viceroy World Shares & Rankings in Tobacco by Sector 2005-2006

Table 20 British American Tobacco Plc: Viceroy Regional Shares in Tobacco by Sector 2006

Table 21 British American Tobacco Plc: Vogue World Shares & Rankings in Tobacco by Sector 2005-2006

Table 22 British American Tobacco Plc: Vogue Regional Shares in Tobacco by Sector 2006

APPENDICES

FINANCIAL SUMMARY

Table 23 British American Tobacco Plc: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 British American Tobacco Plc: Historical Development

Summary 3 British American Tobacco Plc: Subsidiaries 2006

Summary 4 British American Tobacco Plc: Tobacco Brands 2006

Summary 5 British American Tobacco Plc: Company Locations

Summary 6 British American Tobacco Plc: Websites

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