Brown-Forman Corp
Euromonitor International's company profile, Brown-Forman Corp offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 6 | Tables: 15 | Publication date: Mar 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS
CORE BUSINESSES
Big in bourbon/other US whiskey
Other liqueurs
GROWTH OPPORTUNITIES
Vodka offers pure growth prospects
New tequila acquisition offers fast growth
Rum – too good to miss?
LIMITED POTENTIAL
Canadian whiskey has its limits
RTDs offer large but limited growth
Table 1 Brown-Forman Corp: Spirits World Sector Sales Performance 2006
Table 2 Brown-Forman Corp: Spirits Regional Sales Performance 2006
Table 3 Brown-Forman Corp: RTD/High-strength Premixes World Sector Sales Performance 2006
Table 4 Brown-Forman Corp: RTD/High-strength Premixes Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Up for sale?
Table 5 Brown-Forman Corp: World Shares & Rankings in Spirits by Sector 2005-2006
Table 6 Brown-Forman Corp: World and Regional Shares in Spirits by Sector 2006
COMPANY STRUCTURE
BROWN-FORMAN CORP
Strong performance in fiscal 2007
OPERATIONAL AND DISTRIBUTION STRATEGIES
Non-US production facilities
Sales and marketing arms merge
Distribution methods vary
OWNERSHIP EVENTS
Summary 1 Brown-Forman Corp: Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Core brand focus
Purity and flavours the key for Finlandia
Freshening up the Southern Comfort image
JACK DANIEL'S
Tradition, music and sport
Table 7 Brown-Forman Corp: Jack Daniel's World Shares & Rankings in Spirits by Sector 2005-2006
Table 8 Brown-Forman Corp: Jack Daniel's Regional Shares in Spirits by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Brown-Forman Corp: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Brown-Forman Corp: Historical Development
Summary 3 Brown-Forman Corp: Subsidiaries 2006
Summary 4 Brown-Forman Corp: Spirits Brands 2006
Summary 5 Brown-Forman Corp: Company Locations
Summary 6 Brown-Forman Corp: Websites