Bunge International Ltd

Euromonitor International's company profile, Bunge International Ltd offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

1. INTRODUCTION

1.1 KEY FACTS

Summary 1 Bunge International Ltd: Key Facts

2. CORPORATE OVERVIEW

2.1 FINANCIAL PERFORMANCE

Strong growth across all divisions

Improved efficiency positively affects profit levels

Significant increase in shareholders’ equity due to sales of common shares

Table 1 Bunge International Ltd: Financial Summary 2002-2004

2.2 GEOGRAPHIC COVERAGE

Expansion in fast-growing, developing markets

as well as in large established ones

2.3 BUSINESS FOCUS

High selling prices result in strong growth in Agribusiness and Fertiliser s

High demand has positive effect on volume sales for edible oils

Strong sales of milling products in North America

Table 2 Bunge International Ltd: Sales by Division 2002-2004

Table 3 Bunge International Ltd: Operating Profit by Division 2002-2004

Chart 1 Bunge International Ltd: % Sales by Division 2004

2.4 INTERIM RESULTS

Continued strong results from Agribusiness

Poor crop quality affects results in Edible Oil division

3. STRATEGIC OVERVIEW

3.1 OPERATIONAL STRATEGIES

Internal operations

External operations

Summary 2 Bunge International Ltd: Business Agreements 2004

4. PACKAGED FOOD BUSINESS OF BUNGE INTERNATIONAL LTD

4.1 PACKAGED FOOD BUSINESS DEVELOPMENT

Started in import and export

Important growth through acquisitions and partnerships

5. BUNGE INTERNATIONAL LTD PERFORMANCE IN PACKAGED FOOD

5.1 COMPETITIVE CONTEXT

Second in the world in oils and fats

Market leader in core developing markets

Increasing competition from private label

5.2 COMPANY WORLD MARKET SHARES

Strong growth performance in Brazil

Table 4 Bunge International Ltd: World Shares & Rankings in Packaged Food by Sector 2001-2004

5.3 COMPANY SHARES BY REGION AND SECTOR

Strong performance in all sectors in Latin America

Successful acquisition strategy puts Bunge in leading position in Eastern Europe

Table 5 Bunge International Ltd: Regional Shares in Packaged Food by Sector 2004

5.4 MARKETING STRATEGIES

Strong brand portfolio through acquisitions and product development

Great importance on brand building

5.5 DISTRIBUTION STRATEGIES

One of the most efficient logistics systems in the market

6. BUNGE INTERNATIONAL LTD PACKAGED FOOD BRAND ASSESSMENT

6.1 BRAND PORTFOLIO

Many leading brands in core market

6.2 NEW PRODUCT DEVELOPMENT

Important developments into value-added products

6.3 PRIVATE LABEL MANUFACTURE

6.4 CORE BRANDS

Delícia

Table 6 Bunge International Ltd: Delícia World Shares & Rankings in Oils & Fats 2001-2004

Table 7 Bunge International Ltd: Delícia Regional Shares in Packaged Food by Sector 2004

Kujawski

Table 8 Bunge International Ltd: Kujawski World Shares & Rankings in Oils & Fats 2001-2004

Table 9 Bunge International Ltd: Kujawski Regional Shares in Packaged Food by Sector 2004

Oleina

Table 10 Bunge International Ltd: Oleina World Shares & Rankings in Oils & Fats 2001-2004

Table 11 Bunge International Ltd: Oleina Regional Shares in Packaged Food by Sector 2004

Primor

Table 12 Bunge International Ltd: Primor World Shares & Rankings in Oils & Fats 2001-2004

Table 13 Bunge International Ltd: Primor Regional Shares in Packaged Food by Sector 2004

Soya

Table 14 Bunge International Ltd: Soya World Shares & Rankings in Oils & Fats 2001-2004

Table 15 Bunge International Ltd: Soya Regional Shares in Packaged Food by Sector 2004

7. BUNGE INTERNATIONAL LTD PACKAGED FOOD STRATEGIC EVALUATION

7.1 BUNGE INTERNATIONAL LTD SECTOR POTENTIAL

Core market reaches further maturity

New innovation to meet growing trends

Developments into faster-growing markets

Table 16 Bunge International Ltd: World Sales Performance of Key Sectors of Involvement 2004

7.2 SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

7.3 FUTURE PROSPECTS FOR PACKAGED FOOD BUSINESS

Increased influence through acquistions

Competitive advantage through group activity

8. APPENDICES

8.1 APPENDIX 1 – BUNGE INTERNATIONAL LTD BRAND PORTFOLIO

Summary 3 Bunge International Ltd: Packaged Food Brands 2004

8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF BUNGE INTERNATIONAL LTD

Summary 4 Bunge International Ltd: Subsidiaries 2004

8.3 APPENDIX 3 – WEBSITES OF BUNGE INTERNATIONAL LTD

Summary 5 Bunge International Ltd: Websites

8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT

Summary 6 Bunge International Ltd: Historical Development

8.5 APPENDIX 5 – COMPANY LOCATIONS

Summary 7 Bunge International Ltd: Company Locations