Burger King Holdings Inc
Euromonitor International's company profile, Burger King Holdings Inc offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 39 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR BURGER KING HOLDINGS INC IN CONSUMER FOODSERVICE
Tackling increasingly polarised US fast food market critical for Burger King
Product collaborations could add value to menu
Cost-cutting strengthens company
Value menus lead the way to breakfast
More marketing barriers in place
Emerging world expansion crucial for under-penetrated Burger King
PERFORMANCE BY REGION AND BY SECTOR
CONSUMER FOODSERVICE MARKET ASSESSMENT
Management overhaul handicaps Burger King as burger backlash takes its toll
McDonald’s puts Burger King in the shade in burger fast food
Burger King working to widen its sales base
Up-and-down relationship with franchisees
FAST FOOD
Competitive landscape
Prospects
Table 1 Burger King Holdings Inc: Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006
Table 2 Burger King Holdings Inc: Consumer Foodservice: World Sector Sales Performance by Value 2006
Table 3 Burger King Holdings Inc: Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006
Table 4 Burger King Holdings Inc: Consumer Foodservice: Regional Sales Performance by Value 2006
Table 5 Burger King Holdings Inc: Chained Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006
Table 6 Burger King Holdings Inc: Chained Consumer Foodservice: World Sector Sales Performance by Value 2006
Table 7 Burger King Holdings Inc: Chained Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006
Table 8 Burger King Holdings Inc: Chained Consumer Foodservice: Regional Sales Performance by Value 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Burger King gets a face lift as it looks for a new lease of life
Strong rivals and soft US market narrow growth corridor for Burger King
Burger King targets expanded international profile
Burger King playing catch up aboard; growth brings operating margin concerns
OWNERSHIP EVENTS
Table 9 Burger King Holdings Inc: World Shares & Rankings in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 10 Burger King Holdings Inc: World Shares & Rankings in Consumer Foodservice by Sector by Value 2005-2006
Table 11 Burger King Holdings Inc: World Shares & Rankings in Chained Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 12 Burger King Holdings Inc: World Shares & Rankings in Chained Consumer Foodservice by Sector by Value 2005-2006
Table 13 Burger King Holdings Inc: World and Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 14 Burger King Holdings Inc: World and Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 15 Burger King Holdings Inc: World and Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 16 Burger King Holdings Inc: World and Regional Shares in Chained Consumer Foodservice by Value 2006
COMPANY STRUCTURE
BURGER KING HOLDINGS INC
Summary 1 Burger King Holdings Inc: Consumer Foodservice Key Facts by Units/Outlets
Summary 2 Burger King Holdings Inc: Consumer Foodservice Key Facts by Value
Summary 3 Burger King Holdings Inc: Chained Consumer Foodservice Key Facts by Units/Outlets
Summary 4 Burger King Holdings Inc: Chained Consumer Foodservice Key Facts by Value
OPERATIONAL AND DISTRIBUTION STRATEGIES
Franchising core strategy at Burger King
Burger King operates Go Forward Plan business strategy
Burger King uses independent purchasing group to manage distribution
Burger King looks to pop culture marketing to define a new image; film tie-ins key
New batch broilers roll off research and development conveyor belt
BRAND ASSESSMENT
BRAND STRATEGY
Burger King focuses on burger fast food
Longer opening hours, value menus, premium foods among key strategies
Burger King grasps emerging world nettle; fights back in difficult UK market
BURGER KING
Burger King top three global fast food brand; franchising key operating strategy
KFC overtakes Burger King in global fast food as neglectful management takes it toll
Multifaceted brand strategy a fillip for Burger King; longer opening hours key component
Burger King looks to get to grips with increasingly polarised fast food
Burger King moves into specialist coffee arena
Burger King accelerates its emerging world expansion plans
Domestic dynamism and further emerging world expansion important for Burger King
HUNGRY JACK’S
Burger King operates under Hungry Jack’s name in Australia
Hungry Jack’s number two Australasian burger fast food brand
Assimilation with Burger King brand helps drive growth at Hungry Jack’s
Soft burger fast food forecast puts pressure on brand development strategy at Hungry Jack’s
Table 17 Burger King Holdings Inc: Burger King World Shares in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 18 Burger King Holdings Inc: Burger King Brand Shares in Consumer Foodservice by Sector by Value 2005-2006
Table 19 Burger King Holdings Inc: Burger King Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 20 Burger King Holdings Inc: Burger King Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 21 Burger King Holdings Inc: Burger King World Shares in Chained Consumer Foodservice by Units/Outlets 2005-2006
Table 22 Burger King Holdings Inc: Burger King Brand Shares in Chained Consumer Foodservice by Value 2005-2006
Table 23 Burger King Holdings Inc: Burger King Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 24 Burger King Holdings Inc: Burger King Regional Shares in Chained Consumer Foodservice by Value 2006
Table 25 Burger King Holdings Inc: Hungry Jack’s Brand Shares in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 26 Burger King Holdings Inc: Hungry Jack’s Brand Shares in Consumer Foodservice by Sector by Value 2005-2006
Table 27 Burger King Holdings Inc: Hungry Jack’s Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 28 Burger King Holdings Inc: Hungry Jack’s Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 29 Burger King Holdings Inc: Hungry Jack’s Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 30 Burger King Holdings Inc: Hungry Jack’s Regional Shares in Chained Consumer Foodservice by Value 2006
APPENDICES
FINANCIAL SUMMARY
Table 31 Burger King Holdings Inc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 5 Burger King Holdings Inc: Historical Development
Summary 6 Burger King Holdings Inc: Subsidiaries 2006
Summary 7 Burger King Holdings Inc: Company Locations
Summary 8 Burger King Holdings Inc: Websites