Burger King Holdings Inc in Consumer Foodservice
Euromonitor International's company profile, Burger King Holdings Inc in Consumer Foodservice offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Feb 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – BURGER KING
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
FRANCHISED BASED OPERATING STRATEGY
Chart 5 Strategic Evaluation
DISTRIBUTION AND SUPPLY STRATEGY
Chart 6 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 7 Competitive Positioning
BURGER KING INCREASES ITS COMPETITIVE POSITIONING
Chart 8 Competitive Positioning
BURGER KING RANKS 3RD IN TOTAL CONSUMER FOODSERVICE
Chart 9 Competitive Positioning
INDEPENDENT OPERATORS HOLD THE LARGEST OUTLET SHARE
Chart 10 Competitive Positioning
OPPORTUNITIES FOR GROWTH LIE WITHIN EACH OUTLET
Chart 11 Competitive Positioning
MARKET ASSESSMENT
Chart 12 Market Assessment
OPPORTUNITIES FOR EXPANSION ACROSS THE GLOBE
Chart 13 Market Assessment
FAST FOOD COMPETITION HEATS UP
Chart 14 Market Assessment
DRIVING VALUE GROWTH WITH LOCATION AND FORMAT
Chart 15 Market Assessment
GEOGRAPHIC OPPORTUNITIES
Chart 16 Geographic Opportunities
WESTERN EUROPE CONTINUES TO BE A CORE FOCUS
Chart 17 Geographic Opportunities
EXPANSION IN DEVELOPING MARKETS
Chart 18 Geographic Opportunities
COMPANY PERFORMANCE IN NORTH AMERICA REMAINS FAVOURABLE
Chart 19 Geographic Opportunities
BRAND STRATEGY
Chart 20 Brand Strategy
TWO BRAND NAMES BUT ONE MAIN FOCUS
Chart 21 Brand Strategy
BURGER KING LAUNCHES MORE PREMIUM AND LOCALISED BURGERS
Chart 22 Brand Strategy
RECOMMENDATIONS
Chart 23 Recommendations
IMPROVING OPERATIONAL EFFICIENCY AND GLOBAL EXPANSION
Chart 24 Recommendations