CSM NV
Euromonitor International's company profile, CSM NV offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 8 | Tables: 23 | Publication date: Feb 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 CSM NV: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Fall in net sales
Table 1 CSM NV: Financial Summary 2000-2004
2.2 GEOGRAPHIC COVERAGE
Strongest growth in Rest of Europe
North America recovery
Table 2 CSM NV: Turnover by Region 2000-2004
2.3 BUSINESS FOCUS
CSM Bakery Supplies North America
CSM Bakery Supplies Europe
CSM Biochemicals
CSM Sugar
CSM Sugar Confectionery
Table 3 CSM NV: Sales by Division 2001-2004
Chart 1 CSM NV % Sales by Division 2004
2.4 INTERIM RESULTS
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 CSM NV: Business Agreements 2004
4. PACKAGED FOOD BUSINESS OF CSM NV
4.1 PACKAGED FOOD BUSINESS DEVELOPMENT
CSM – early days
Entry into packaged food market
CSM in takeover bid
Reorganisation of core business
Subsidiaries and sugar confectionery business sold
5. CSM NV PERFORMANCE IN PACKAGED FOOD
5.1 COMPETITIVE CONTEXT
5.2 COMPANY WORLD MARKET SHARES
Sugar confectionery ranking falls
Functional gum the most dynamic as CSM sales follow consumer trends
Table 4 CSM NV: World Shares & Rankings in Packaged Food by Sector 2001-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
Static share in Western European confectionery as sales of sweet biscuits grow
Prospering in non-confectionery sectors in Russia
Table 5 CSM NV: Regional Shares in Packaged Food by Sector 2004
5.4 MARKETING STRATEGIES
5.5 DISTRIBUTION STRATEGIES
Diversity in distribution
Retail channel is still key
6. CSM NV PACKAGED FOOD BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
6.2 NEW PRODUCT DEVELOPMENT
Packaging development
6.3 PRIVATE LABEL MANUFACTURE
6.4 CORE BRANDS
Dietorelle
Table 6 CSM NV: Dietorelle World Shares & Rankings in Sugar confectionery by Sector 2001-2004
Table 7 CSM NV: Dietorelle Regional Shares in Sugar confectionery by Sector 2004
Läkerol
Table 8 CSM NV: Läkerol World Shares & Rankings in Sugar confectionery by Sector 2001-2004
Table 9 CSM NV: Läkerol Regional Shares in Sugar confectionery by Sector 2004
Lutti
Table 10 CSM NV: Lutti World Shares & Rankings in Sugar confectionery by Sector 2001-2004
Table 11 CSM NV: Lutti Regional Shares in Sugar confectionery by Sector 2004
Sperlari
Table 12 CSM NV: Sperlari World Shares & Rankings in Sugar confectionery by Sector 2001-2004
Table 13 CSM NV: Sperlari Regional Shares in Sugar confectionery by Sector 2004
Sportlife
Table 14 CSM NV: Sportlife World Shares & Rankings in Gum by Sector 2001-2004
Table 15 CSM NV: Sportlife Regional Shares in Gum by Sector 2004
7. CSM NV PACKAGED FOOD STRATEGIC EVALUATION
7.1 CSM NV SECTOR POTENTIAL
Russian growth to continue
Potential in Polish snack bars but mixed fortunes in Dutch biscuits
Table 16 CSM NV: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR PACKAGED FOOD BUSINESS
8. APPENDICES
8.1 APPENDIX 1 – CSM NV BRAND PORTFOLIO
Summary 3 CSM NV: Packaged Food Brands 2004
8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF CSM NV
Summary 4 CSM NV: Subsidiaries 2004
8.3 APPENDIX 3 – WEBSITES OF CSM NV
Summary 5 CSM NV: Websites
8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT
Summary 6 CSM NV: Historical Development
8.5 APPENDIX 5 – COMPANY LOCATIONS
Summary 7 CSM NV: Company locations