Cadbury Schweppes Plc
Euromonitor International's company profile, Cadbury Schweppes Plc offers detailed strategic analysis of the company's business, examining its performance in the health of the nation market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Get immediate access to strategic market analysis when you buy reports online
Chapters: 5 | Tables: 7 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE HEALTH AND WELLNESS BUSINESS
Table 1 Cadbury Schweppes Plc: World Sales Performance of Key Sectors and Company Presence
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Category focus for scale and simplicity
Drive advantaged consumer preferred brands and products
Accelerate white space market entry via Smart Variety
Create advantaged customer partnerships
Expand platforms through acquisition
OPERATIONAL AND DISTRIBUTION STRATEGIES
Reducing SG&A cost base
Supply chain
OWNERSHIP EVENTS
Summary 1 Cadbury Schweppes Plc: Key Facts by Value
PERFORMANCE BY REGION AND BY SECTOR
HEALTH AND WELLNESS MARKET ASSESSMENT
H&W Beverages
H&W Confectionery
Vitamins and Dietary Supplements
FUNCTIONAL GUM
Competitive landscape
Asia-Pacific – the most valuable regional market for functional gum
Prospects
MEDICATED CONFECTIONERY
Competitive landscape
Prospects
BRAND ASSESSMENT
BRAND STRATEGY
General Brand Strategy
Confectionery Brand Strategy
Beverage Brand Strategy
Halls
Bournvita
Summary 2 Cadbury Schweppes Plc: Health and Wellness Brands 2006
APPENDICES
FINANCIAL SUMMARY
Table 2 Cadbury Schweppes Plc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 3 Cadbury Schweppes Plc: Historical Development
Summary 4 Cadbury Schweppes Plc: Subsidiaries 2005
Summary 5 Cadbury Schweppes Plc: Websites