Cadbury Schweppes Plc

Euromonitor International's company profile, Cadbury Schweppes Plc offers detailed strategic analysis of the company's business, examining its performance in the health of the nation market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE HEALTH AND WELLNESS BUSINESS

Table 1 Cadbury Schweppes Plc: World Sales Performance of Key Sectors and Company Presence

CORPORATE OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

Category focus for scale and simplicity

Drive advantaged consumer preferred brands and products

Accelerate white space market entry via Smart Variety

Create advantaged customer partnerships

Expand platforms through acquisition

OPERATIONAL AND DISTRIBUTION STRATEGIES

Reducing SG&A cost base

Supply chain

OWNERSHIP EVENTS

Summary 1 Cadbury Schweppes Plc: Key Facts by Value

PERFORMANCE BY REGION AND BY SECTOR

HEALTH AND WELLNESS MARKET ASSESSMENT

H&W Beverages

H&W Confectionery

Vitamins and Dietary Supplements

FUNCTIONAL GUM

Competitive landscape

Asia-Pacific – the most valuable regional market for functional gum

Prospects

MEDICATED CONFECTIONERY

Competitive landscape

Prospects

BRAND ASSESSMENT

BRAND STRATEGY

General Brand Strategy

Confectionery Brand Strategy

Beverage Brand Strategy

Halls

Bournvita

Summary 2 Cadbury Schweppes Plc: Health and Wellness Brands 2006

APPENDICES

FINANCIAL SUMMARY

Table 2 Cadbury Schweppes Plc: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 3 Cadbury Schweppes Plc: Historical Development

Summary 4 Cadbury Schweppes Plc: Subsidiaries 2005

Summary 5 Cadbury Schweppes Plc: Websites