Cadbury Schweppes Plc
Euromonitor International's company profile, Cadbury Schweppes Plc offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 7 | Tables: 20 | Publication date: Dec 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS IN PACKAGED FOOD
CORE BUSINESSES
Focus on confectionery in Western Europe
Sugar-free gum to fuel Cadbury's performance
Go organic
GROWTH OPPORTUNITIES
Eastern Europe and Asia-Pacific to drive confectionery growth
Cadbury to grow in Japanese health and wellness market
Indulgent and guilt-free ice cream
Expand offering of snack bars beyond UK market
LIMITED POTENTIAL
Canned/preserved food
Bakery
Spreads
Dairy
Table 1 Cadbury Schweppes Plc: World Sector Sales Performance 2007
Table 2 Cadbury Schweppes Plc: Packaged Food Regional Sales Performance 2007
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Focusing on the confectionery business
Reduce workforce and increase operating margin
Obesity concern
Health and wellness as a key to future growth
Brand identity challenges
OWNERSHIP EVENTS
Acquisitions
Disposals
Potential acquisitions and disposals
Table 3 Cadbury Schweppes Plc: World Shares and Rankings in Packaged Food by Sector 2005-2006
Table 4 Cadbury Schweppes Plc: World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
CADBURY SCHWEPPES PLC
Summary 1 Cadbury Schweppes Plc: Key Facts
PRODUCTION AND DISTRIBUTION
Moving UK chocolate manufacturing to Poland
Consolidation of distribution system
BRAND ASSESSMENT
BRAND STRATEGY
Strong umbrella brands
New approach to product launches
New product development as key to deeper market penetration
Premium segment to help sustain steady revenues in chocolate confectionery
Nostalgia-new brand sales booster
TRIDENT
HALLS
STIMOROL
Table 5 Cadbury Schweppes Plc: Halls Brand Shares in Packaged Food by Sector 2005-2006
Table 6 Cadbury Schweppes Plc: Halls Regional Shares in Packaged Food by Sector 2006
Table 7 Cadbury Schweppes Plc: Stimorol Brand Shares in Packaged Food by Sector 2005-2006
Table 8 Cadbury Schweppes Plc: Stimorol Regional Shares in Packaged Food by Sector 2006
Table 9 Cadbury Schweppes Plc: Trebor Brand Shares in Packaged Food by Sector 2005-2006
Table 10 Cadbury Schweppes Plc: Trebor Regional Shares in Packaged Food by Sector 2006
Table 11 Cadbury Schweppes Plc: Trident Brand Shares in Packaged Food by Sector 2005-2006
Table 12 Cadbury Schweppes Plc: Trident Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 13 Cadbury Schweppes Plc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Cadbury Schweppes Plc: Historical Development
Summary 3 Cadbury Schweppes Plc: Subsidiaries 2006
Summary 4 Cadbury Schweppes Plc: Packaged Food Brands 2006
Summary 5 Cadbury Schweppes Plc: Company Locations
Summary 6 Cadbury Schweppes Plc: Websites
Summary 7 Cadbury Schweppes Plc: New Product Developments 2006-2007