Calbee Foods Co Ltd
Euromonitor International's company profile, Calbee Foods Co Ltd offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 8 | Tables: 17 | Publication date: Feb 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 Calbee Foods Co Ltd: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Sales continue to rise in fiscal 2005
Improving national economy boosts consumption levels
Scandal at Calbee Potato undermines consumer confidence
New President to inject new life into Calbee Foods
International investment and new product development should boost future performance
Table 1 Calbee Foods Co Ltd: Financial Summary 2001-2005
2.2 GEOGRAPHIC COVERAGE
Expanding overseas network
2.3 BUSINESS FOCUS
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 Calbee Foods Co Ltd: Business Agreements 2004
4. PACKAGED FOOD BUSINESS
4.1 PACKAGED FOOD BUSINESS DEVELOPMENT
Local focus
Reputation suffers from food hygiene scandal
Optimistic economic outlook aids sales recovery
Plans for future growth
5. PERFORMANCE IN PACKAGED FOOD
5.1 COMPETITIVE CONTEXT
5.2 COMPANY WORLD MARKET SHARES
Table 2 Calbee Foods Co Ltd: World Shares & Rankings in Packaged Food by Sector 2001-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
Asia-Pacific is key source of revenue
Table 3 Calbee Foods Co Ltd: Regional Shares in Packaged Food by Sector 2004
5.4 MARKETING STRATEGIES
Sporting events help to raise company profile
Limited edition products feature strongly
Mascots generate strong brand awareness
5.5 DISTRIBUTION STRATEGIES
6. PACKAGED FOOD BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
6.2 NEW PRODUCT DEVELOPMENT
Limited editions add flavour
Riding on the korean wave
Collaboration with other established manufacturers
Healthy granola woos young female consumers
Packaging development
6.3 CORE BRANDS
Calbee
Table 4 Calbee Foods Co Ltd: Calbee World Shares & Rankings in Packaged food by Sector 2001-2004
Table 5 Calbee Foods Co Ltd: Calbee Regional Shares in Packaged food by Sector 2004
Jagarico
Table 6 Calbee Foods Co Ltd: Jagarico World Shares & Rankings in Packaged food by Sector 2001-2004
Table 7 Calbee Foods Co Ltd: Jagarico Regional Shares in Packaged food by Sector 2004
Kappa Ebisen
Table 8 Calbee Foods Co Ltd: Kappa Ebisen World Shares & Rankings in Packaged food by Sector 2001-2004
Table 9 Calbee Foods Co Ltd: Kappa Ebisen Regional Shares in Packaged food by Sector 2004
7. PACKAGED FOOD STRATEGIC EVALUATION
7.1 CALBEE FOODS CO LTD SECTOR POTENTIAL
Sales of sweet and savoury snacks in Japan expected to decline
Calbee to strengthen position in emerging markets
Table 10 Calbee Foods Co Ltd: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR PACKAGED FOOD BUSINESS
New development in the health and infant segment
Larger potential for growth overseas
8. APPENDICES
8.1 APPENDIX 1: CALBEE FOODS CO LTD BRAND PORTFOLIO
Summary 3 Calbee Foods Co Ltd: Packaged Food Brands 2004
8.2 APPENDIX 2: SUBSIDIARIES AND AFFILIATES OF CALBEE FOODS CO LTD
Summary 4 Calbee Foods Co Ltd: Subsidiaries 2004
8.3 APPENDIX 3: WEBSITES OF CALBEE FOODS CO LTD
Summary 5 Calbee Foods Co Ltd: Websites
8.4 APPENDIX 4: HISTORY AND CORPORATE DEVELOPMENT
Summary 6 Calbee Foods Co Ltd: Historical Development
8.5 APPENDIX 5: COMPANY LOCATIONS
Summary 7 Calbee Foods Co Ltd: Company Locations