Calming
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Calming And Sleeping Products in Germany

Germany

Euromonitor International's Calming And Sleeping Products in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 41  |  Publication date: Jul 2008
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Table of contents

OTC HEALTHCARE IN GERMANY : MARKET INSIGHT

EXECUTIVE SUMMARY

Stagnating sales

Ageing population requires more medical care

Distribution system under fire

Market concentration continues

KEY TRENDS AND DEVELOPMENTS

German consumers: older, but working longer and playing harder

German consumers ever more health aware

German distribution system shake up

Rx-to-OTC switches

Market concentration continues

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services 2002-2007

Table 2 Life Expectancy at Birth 2002-2007

MARKET DATA

Table 3 Sales of OTC Healthcare by Sector: Value 2002-2007

Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2002-2007

Table 5 OTC Healthcare Company Shares by Value 2003-2007

Table 6 OTC Healthcare Brand Shares by Value 2004-2007

Table 7 Penetration of Private Label by Sector 2003-2007

Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2002-2007

Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2007

Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2007-2012

Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2007-2012

APPENDIX

OTC Registration and Classification

Vitamins and dietary supplements registration and classification

Generics

Consumer expenditure on health goods and medical services

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - GERMANY

BAYER HEALTHCARE AG - OTC HEALTHCARE - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Bayer HealthCare AG: Key Facts

Summary 3 Bayer HealthCare AG: Operational Indicators (Global)

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Bayer Healthcare AG: Competitive Position 2007

BEIERSDORF AG - OTC HEALTHCARE - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Beiersdorf AG: Key Facts

Summary 6 Beiersdorf AG: Operational Indicators (Global)

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Beiersdorf AG: Competitive Position 2007

BOEHRINGER INGELHEIM PHARMA GMBH & CO KG - OTC HEALTHCARE - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Boehringer Ingelheim Pharma GmbH & Co KG: Key Facts

Summary 9 Boehringer Ingelheim Pharma GmbH & Co KG: Operational Indicators (Global)

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Boehringer Ingelheim Pharma GmbH & Co KG: Competitive Position 2007

JOHNSON & JOHNSON GMBH - OTC HEALTHCARE - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Johnson & Johnson GmbH: Key Facts

Summary 12 Johnson & Johnson GmbH: Operational Indicators (Global)

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Johnson & Johnson GmbH: Competitive Position 2007

MCM KLOSTERFRAU VERTRIEBSGESELLSCHAFT MBH - OTC HEALTHCARE - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 14 MCM Klosterfrau Vertriebsgesellschaft mbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 MCM Klosterfrau Vertriebsgesellschaft mbH: Competitive Position 2007

NOVARTIS DEUTSCHLAND GMBH - OTC HEALTHCARE - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Novartis Deutschland GmbH: Key Facts

Summary 17 Novartis Deutschland GmbH: Operational Indicators (Global)

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 18 Novartis Consumer Health GmbH: Competitive Position 2007

RATIOPHARM GMBH & CO - OTC HEALTHCARE - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Ratiopharm GmbH & Co: Key Facts

Summary 20 Ratiopharm GmbH & Co: Operational Indicators (Global)

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 21 Ratiopharm GmbH & Co: Competitive Position 2007

STADA ARZNEIMITTEL AG - OTC HEALTHCARE - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 22 STADA Arzneimittel AG: Key Facts

Summary 23 STADA Arzneimittel AG: Operational Indicators (Global)

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 24 STADA Arzneimittel AG: Competitive Position 2007

CALMING AND SLEEPING PRODUCTS IN GERMANY

OVERVIEW

SECTOR DATA

Table 12 Sales of Calming and Sleeping Products: Value 2002-2007

Table 13 Sales of Calming and Sleeping Products: % Value Growth 2002-2007

Table 14 Calming and Sleeping Products Company Shares by Value 2003-2007

Table 15 Calming and Sleeping Products Brand Shares by Value 2004-2007

Table 16 Forecast Sales of Calming and Sleeping Products: Value 2007-2012

Table 17 Forecast Sales of Calming and Sleeping Products: % Value Growth 2007-2012

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