Calming And Sleeping Products in Hungary
Euromonitor International's Calming And Sleeping Products in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 34 | Publication date: May 2009
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Table of contents
OTC HEALTHCARE IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Trend towards self-medication drives modest market development in 2008
Chemists/pharmacies continue to dominate OTC healthcare distribution
Competitive landscape in analgesics shifts following 2007 switches
Deregulation leads to more intense competition in chemists/pharmacies
Self-medication trend will continue to benefit OTC healthcare over 2008-2013
KEY TRENDS AND DEVELOPMENTS
Economic and political problems inhibit OTC healthcare performance
OTC healthcare distribution outside chemists/pharmacies is slow to take off
Algoflex attempts to fill the space vacated by Algopyrin in analgesics
Pharmacy deregulation improves OTC healthcare distribution
Hungarians continue to live unhealthy lifestyles
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Advertising
Packaging
Labelling
Distribution
Vitamins & Dietary Supplements Registration and Classification
EU Legislation
Self-medication and Preventative Medicine
Generics
Switches
Summary 1 OTC Healthcare Switches: 2005-2007 (note: re-switch: the status of drugs was changed formerly from Rx to OTC, and current re-switch changed
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
EGIS RT - OTC HEALTHCARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Egis Rt: Key Facts
Summary 4 Egis Rt : Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Egis Rt: Competitive Position 2008
EXTRACTUM-PHARMA RT - OTC HEALTHCARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Extractum-Pharma Rt: Key Facts
Summary 7 Extractum-Pharma Rt: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Extractum-Pharma Rt: Competitive Position 2008
PANNONPHARMA KFT - OTC HEALTHCARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 PannonPharma Kft: Key Facts
Summary 10 PannonPharma Kft: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 PannonPharma Kft: Competitive Position 2008
RICHTER GEDEON RT - OTC HEALTHCARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Richter Gedeon Rt: Key Facts
Summary 13 Richter Gedeon Rt: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Richter Gedeon Rt: Competitive Position 2008
TEVA MAGYARORSZáG RT - OTC HEALTHCARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Teva Magyarország Rt: Key Facts
Summary 16 Teva Magyarország Rt: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Teva Magyarország Rt: Competitive Position 2008
CALMING AND SLEEPING PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Calming and Sleeping Products: Value 2003-2008
Table 13 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 14 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 15 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 16 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 17 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013