Campari Milano SpA, Davide
Euromonitor International's company profile, Campari Milano SpA, Davide offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 15 | Publication date: Apr 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR CAMPARI MILANO SPA, DAVIDE IN SPIRITS
CORE BUSINESSES
More resources needed to exploit opportunities in liqueurs
A more premium positioning likely to offer potential in brandy
GROWTH OPPORTUNITIES
Dynamic prospects for premium vodka
Untapped potential in super-premium tequila
Enhanced whisk(e)y portfolio opens growth potential
LIMITED POTENTIAL
Improvements of the rum portfolio needed to exploit future potential
Table 1 Campari Milano SpA, Davide: Spirits World Sector Sales Performance 2006
Table 2 Campari Milano SpA, Davide: Spirits Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Building a portfolio of premium brands
Acquisitions important growth driver
Further acquisitions expected
Successful third-party distributor
Boosting organic growth through quality innovation
Expansion into new geographical markets
Exporting local spirits to new geographical markets
Strengthening the organisational structure
Table 3 Campari Milano SpA, Davide: World Shares & Rankings in Spirits by Sector 2005-2006
Table 4 Campari Milano SpA, Davide: World and Regional Shares in Spirits by Sector 2006
COMPANY STRUCTURE
CAMPARI MILANO SPA, DAVIDE
PRODUCTION AND DISTRIBUTION
Campari Italia controls distribution in Italy
International sales distributed through various subsidiaries
New company to handle distribution in China
Overseas sales through distributors
Distribution through joint ventures
Campari – distributor of wide range of third party brands
OWNERSHIP EVENTS
Acquisitions
Summary 1 Campari Milano SpA, Davide: Spirits Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Strong portfolio of brands
Increased presence through third party distribution agreements
Strong premium positioning
Innovation key to growth
Marketing to support brand sales
CAMPARI
SKYY
Table 5 Campari Milano SpA, Davide: Campari World Shares & Rankings in Spirits by Sector 2005-2006
Table 6 Campari Milano SpA, Davide: Campari Regional Shares in Spirits by Sector 2006
Table 7 Campari Milano SpA, Davide: SKYY World Shares & Rankings in Spirits by Sector 2005-2006
Table 8 Campari Milano SpA, Davide: SKYY Regional Shares in Spirits by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Campari Milano SpA, Davide: Financial Summary 2004-2006
COMPANY BACKGROUND
Summary 2 Campari Milano SpA, Davide: Historical Development
Summary 3 Campari Milano SpA, Davide: Subsidiaries 2006
Summary 4 Campari Milano SpA, Davide: Spirits Brands 2006
Summary 5 Campari Milano SpA, Davide: Company Locations
Summary 6 Campari Milano SpA, Davide: Websites