Campari
Alcoholic Drinks > Wine

Campari Milano SpA, Davide

Euromonitor International's company profile, Campari Milano SpA, Davide offers detailed strategic analysis of the company's business, examining its performance in the wine market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Chapters: 6  |  Tables: 12  |  Publication date: Apr 2008
Cost: 
GBP245.00

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR CAMPARI MILANO SPA, DAVIDE IN WINE

CORE BUSINESSES

Eastern Europe offers dynamic opportunities in fortified wine and vermouth

Growth in global other sparkling wine driven by rising demand in developing regions

GROWTH OPPORTUNITIES

Table 1 Campari Milano SpA, Davide: Wine World Sector Sales Performance 2006

Table 2 Campari Milano SpA, Davide: Wine Regional Sales Performance 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Building a portfolio of leading brands

Geographical expansion through acquisitions

Boosting organic growth through innovation

Expansion into new geographical markets

Table 3 Campari Milano SpA, Davide: World Shares & Rankings in Wine by Sector 2005-2006

Table 4 Campari Milano SpA, Davide: World and Regional Shares in Wine by Sector 2006

COMPANY STRUCTURE

CAMPARI MILANO SPA, DAVIDE

PRODUCTION AND DISTRIBUTION

Campari Italia SpA controls distribution in Italy

International sales distributed through various subsidiaries

New company to handle distribution in China

Overseas sales through distributors

Distribution through joint ventures

Campari – distributor of wide range of third party brands

Production mainly based in Western Europe

OWNERSHIP EVENTS

Summary 1 Campari Milano SpA, Davide: Wine Key Facts

BRAND ASSESSMENT

BRAND STRATEGY

Strong premium positioning

Innovation key to growth

Marketing to support brand sales

CAMPARI

Table 5 Campari Milano SpA, Davide: Campari Regional Shares in Wine by Sector 2006

APPENDICES

FINANCIAL SUMMARY

Table 6 Campari Milano SpA, Davide: Financial Summary 2004-2006

COMPANY BACKGROUND

Summary 2 Campari Milano SpA, Davide: Historical Development

Summary 3 Campari Milano SpA, Davide: Subsidiaries 2006

Summary 4 Campari Milano SpA, Davide: Wine Brands 2006

Summary 5 Campari Milano SpA, Davide: Company Locations

Summary 6 Campari Milano SpA, Davide: Websites

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