Campari Milano SpA, Davide
Euromonitor International's company profile, Campari Milano SpA, Davide offers detailed strategic analysis of the company's business, examining its performance in the wine market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 12 | Publication date: Apr 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR CAMPARI MILANO SPA, DAVIDE IN WINE
CORE BUSINESSES
Eastern Europe offers dynamic opportunities in fortified wine and vermouth
Growth in global other sparkling wine driven by rising demand in developing regions
GROWTH OPPORTUNITIES
Table 1 Campari Milano SpA, Davide: Wine World Sector Sales Performance 2006
Table 2 Campari Milano SpA, Davide: Wine Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Building a portfolio of leading brands
Geographical expansion through acquisitions
Boosting organic growth through innovation
Expansion into new geographical markets
Table 3 Campari Milano SpA, Davide: World Shares & Rankings in Wine by Sector 2005-2006
Table 4 Campari Milano SpA, Davide: World and Regional Shares in Wine by Sector 2006
COMPANY STRUCTURE
CAMPARI MILANO SPA, DAVIDE
PRODUCTION AND DISTRIBUTION
Campari Italia SpA controls distribution in Italy
International sales distributed through various subsidiaries
New company to handle distribution in China
Overseas sales through distributors
Distribution through joint ventures
Campari – distributor of wide range of third party brands
Production mainly based in Western Europe
OWNERSHIP EVENTS
Summary 1 Campari Milano SpA, Davide: Wine Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Strong premium positioning
Innovation key to growth
Marketing to support brand sales
CAMPARI
Table 5 Campari Milano SpA, Davide: Campari Regional Shares in Wine by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 6 Campari Milano SpA, Davide: Financial Summary 2004-2006
COMPANY BACKGROUND
Summary 2 Campari Milano SpA, Davide: Historical Development
Summary 3 Campari Milano SpA, Davide: Subsidiaries 2006
Summary 4 Campari Milano SpA, Davide: Wine Brands 2006
Summary 5 Campari Milano SpA, Davide: Company Locations
Summary 6 Campari Milano SpA, Davide: Websites