Campari Milano SpA, Davide
Euromonitor International's company profile, Campari Milano SpA, Davide offers detailed strategic analysis of the company's business, examining its performance in the wine market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Tables: 13 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE WINE BUSINESS
Positive outlook in the global wine market
Future growth challenged by high dependency on Western Europe
Geographical expansion into developing regions in both sparkling wine ...
... as well as vermouth
Focusing on younger consumers ...
... as well as the cocktail trend
A potential takeover target
Table 1 Campari Milano SpA, Davide: World Sector Sales Performance 2005
Table 2 Campari Milano SpA, Davide: Wine Regional Sales Performance 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Building a portfolio of leading brands
Geographical expansion through acquisitions
Boosting organic growth through innovation
Expansion into new geographical markets
OPERATIONAL AND DISTRIBUTION STRATEGIES
Campari Italia SpA controls distribution in Italy
International sales distributed through various subsidiaries
New company to handle distribution in China
Overseas sales through distributors
Distribution through joint ventures
Campari – distributor of wide range of third party brands
Production mainly based in Western Europe
OWNERSHIP EVENTS
Summary 1 Campari Milano SpA, Davide: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
WINE MARKET ASSESSMENT
Dynamic growth in wine across most markets
Ongoing consolidation in the marketplace
Absence in other sparkling wine affects overall performance
SPARKLING WINE
Competitive landscape
Prospects
FORTIFIED WINE AND VERMOUTH
Competitive landscape
Prospects
Table 3 Campari Milano SpA, Davide: World Shares & Rankings in Wine by Sector 2004-2005
Table 4 Campari Milano SpA, Davide: World and Regional Shares in Wine by Sector 2005
BRAND ASSESSMENT
BRAND STRATEGY
Strong premium positioning
Innovation key to growth
Marketing to support brand sales
CINZANO
Mixed performance in sparkling wine
Strong performance in fortified wine and vermouth
Table 5 Campari Milano SpA, Davide: Cinzano Brand Shares in Wine by Sector 2004-2005
Table 6 Campari Milano SpA, Davide: Cinzano Regional Shares in Wine by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 7 Campari Milano SpA, Davide: Financial Summary 2004-2006
COMPANY BACKGROUND
Summary 2 Campari Milano SpA, Davide: Historical Development
Summary 3 Campari Milano SpA, Davide: Subsidiaries 2005
Summary 4 Campari Milano SpA, Davide: Wine Brands 2005
Summary 5 Campari Milano SpA, Davide: Company Locations
Summary 6 Campari Milano SpA, Davide: Websites