Campari
Alcoholic Drinks > Wine

Campari Milano SpA, Davide

Euromonitor International's company profile, Campari Milano SpA, Davide offers detailed strategic analysis of the company's business, examining its performance in the wine market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Chapters: 5  |  Tables: 13  |  Publication date: Oct 2007
Cost: 
GBP195.00

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE WINE BUSINESS

Positive outlook in the global wine market

Future growth challenged by high dependency on Western Europe

Geographical expansion into developing regions in both sparkling wine ...

... as well as vermouth

Focusing on younger consumers ...

... as well as the cocktail trend

A potential takeover target

Table 1 Campari Milano SpA, Davide: World Sector Sales Performance 2005

Table 2 Campari Milano SpA, Davide: Wine Regional Sales Performance 2005

CORPORATE OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

Building a portfolio of leading brands

Geographical expansion through acquisitions

Boosting organic growth through innovation

Expansion into new geographical markets

OPERATIONAL AND DISTRIBUTION STRATEGIES

Campari Italia SpA controls distribution in Italy

International sales distributed through various subsidiaries

New company to handle distribution in China

Overseas sales through distributors

Distribution through joint ventures

Campari – distributor of wide range of third party brands

Production mainly based in Western Europe

OWNERSHIP EVENTS

Summary 1 Campari Milano SpA, Davide: Key Facts

PERFORMANCE BY REGION AND BY SECTOR

WINE MARKET ASSESSMENT

Dynamic growth in wine across most markets

Ongoing consolidation in the marketplace

Absence in other sparkling wine affects overall performance

SPARKLING WINE

Competitive landscape

Prospects

FORTIFIED WINE AND VERMOUTH

Competitive landscape

Prospects

Table 3 Campari Milano SpA, Davide: World Shares & Rankings in Wine by Sector 2004-2005

Table 4 Campari Milano SpA, Davide: World and Regional Shares in Wine by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

Strong premium positioning

Innovation key to growth

Marketing to support brand sales

CINZANO

Mixed performance in sparkling wine

Strong performance in fortified wine and vermouth

Table 5 Campari Milano SpA, Davide: Cinzano Brand Shares in Wine by Sector 2004-2005

Table 6 Campari Milano SpA, Davide: Cinzano Regional Shares in Wine by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 7 Campari Milano SpA, Davide: Financial Summary 2004-2006

COMPANY BACKGROUND

Summary 2 Campari Milano SpA, Davide: Historical Development

Summary 3 Campari Milano SpA, Davide: Subsidiaries 2005

Summary 4 Campari Milano SpA, Davide: Wine Brands 2005

Summary 5 Campari Milano SpA, Davide: Company Locations

Summary 6 Campari Milano SpA, Davide: Websites

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