Campina BV, Zuivelcoöperatie

Euromonitor International's company profile, Campina BV, Zuivelcoöperatie offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE PACKAGED FOOD BUSINESS

Dependant on the mature and highly competitive market of Western Europe

Well placed to benefit from growth in yoghurt

Eastern Europe could present an opportunity

Table 1 Campina BV, Zuivelcoöperatie: World Sector Sales Performance 2005

Table 2 Campina BV, Zuivelcoöperatie: Packaged Foods Regional Sales Performance 2005

CORPORATE OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

International expansion

Asia-Pacific offers opportunity for growth

Thailand: a promising but crowded market

Vinamilk joint venture secures good distribution in Vietnam

Fruited yoghurt and desserts drive growth in Eastern Europe

Improving efficiency

Increased focus on health creates need for innovation

OPERATIONAL AND DISTRIBUTION STRATEGIES

OWNERSHIP EVENTS

Summary 1 Campina BV, Zuivelcoöperatie: Key Facts by Value

PERFORMANCE BY REGION AND BY SECTOR

PACKAGED FOOD MARKET ASSESSMENT

Campina advancing at global level

Closest competitors demonstrate various performances

Health and convenience are the main growth drivers

ICE CREAM

Competitive landscape

Prospects

DAIRY PRODUCTS

Competitive landscape

Prospects

OILS AND FATS

Competitive landscape

Prospects

Table 3 Campina BV, Zuivelcoöperatie: World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 4 Campina BV, Zuivelcoöperatie: World and Regional Shares in Packaged Food by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

CAMPINA

Focused on Western Europe

Strong position within flavoured and fruited yoghurts

Dairy-based desserts is another key category for Campina

A small presence in Asia-Pacific

LANDLIEBE

Increased shares in Germany offset declining shares in Austria

Strong position within several categories in Germany

Losing out in the German cheese market

MILNER

Low-fat cheese and sliced cheese drive sales in the Netherlands

Strong development in Greece

MONA

Strong brand in the Netherlands

Yoghurt is a key area for Mona

PUDDIS

Germany is the most important market for Campina Puddis

Ranking third in Russia in 2005

Table 5 Campina BV, Zuivelcoöperatie: Campina Brand Shares in Packaged food by Sector 2004-2005

Table 6 Campina BV, Zuivelcoöperatie: Campina Regional Shares in Packaged Foods by Sector 2005

Table 7 Campina BV, Zuivelcoöperatie: Landliebe Brand Shares in Packaged food by Sector 2004-2005

Table 8 Campina BV, Zuivelcoöperatie: Landliebe Regional Shares in Packaged Foods by Sector 2005

Table 9 Campina BV, Zuivelcoöperatie: Milner Brand Shares in Packaged food by Sector 2004-2005

Table 10 Campina BV, Zuivelcoöperatie: Milner Regional Shares in Packaged Foods by Sector 2005

Table 11 Campina BV, Zuivelcoöperatie: Mona Brand Shares in Packaged food by Sector 2004-2005

Table 12 Campina BV, Zuivelcoöperatie: Mona Regional Shares in Packaged Foods by Sector 2005

Table 13 Campina BV, Zuivelcoöperatie: Puddis Brand Shares in Packaged food by Sector 2004-2005

Table 14 Campina BV, Zuivelcoöperatie: Puddis Regional Shares in Packaged Foods by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 15 Campina BV, Zuivelcoöperatie: Financial Summary 2001-2005

COMPANY BACKGROUND

Summary 2 Campina BV, Zuivelcoöperatie: Historical Development

Summary 3 Campina BV, Zuivelcoöperatie: Packaged Food Brands 2005

Summary 4 Campina BV, Zuivelcoöperatie: Company Locations

Summary 5 Campina BV, Zuivelcoöperatie: Websites

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