C&C Group Plc
Euromonitor International's company profile, C&C Group Plc offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 4 | Tables: 15 | Publication date: Nov 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE SPIRITS AND CIDER/PERRY BUSINESS
Core Business
Growth Opportunities
STRATEGIC OBJECTIVES AND CHALLENGES
Increased focus on key markets
Different positioning
Continued high levels of innovative marketing
Possible takeover target both for its cider brands...
...and presence in Irish whiskey
Table 1 C&C Group Plc: Spirits World Sector Sales Performance 2005
Table 2 C&C Group Plc: Spirits Regional Sales Performance 2005
Table 3 C&C Group Plc: Cider/Perry World Sector Sales Performance 2005
Table 4 C&C Group Plc: Cider/Perry Regional Sales Performance 2005
COMPANY STRUCTURE
OPERATIONAL AND DISTRIBUTION STRATEGIES
New distribution agreements as a result of Pernod Ricard’s takeover of Allied Domecq
Strong distribution in Ireland
Increased production capacity in Clonmel
OWNERSHIP EVENTS
Summary 1 C&C Group Plc: Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Mixed positioning
High levels of marketing to support brand sales
TULLAMORE DEW
Strong performance in key markets
Table 5 C&C Group Plc: Tullamore Dew World Shares & Rankings in Spirits by Sector 2004-2005
Table 6 C&C Group Plc: Tullamore Dew Regional Shares in Spirits by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 7 C&C Group Plc: Financial Summary 2003-2007
Table 8 C&C Group Plc: World Shares & Rankings in Spirits by Sector 2004-2005
Table 9 C&C Group Plc: World and Regional Shares in Spirits by Sector 2005
COMPANY BACKGROUND
Summary 2 C&C Group Plc: Historical Development
Summary 3 C&C Group Plc: Subsidiaries 2005
Summary 4 C&C Group Plc: Spirits Brands 2005
Summary 5 C&C Group Plc: Company Locations
Summary 6 C&C Group Plc: Websites