Capital One Financial Corp

Euromonitor International's company profile, Capital One Financial Corp offers detailed strategic analysis of the company's business, examining its performance in the financial cards market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

1. INTRODUCTION

1.1 KEY FACTS

2. FINANCIAL CARDS BUSINESS OF CAPITAL ONE

2.1 FINANCIAL CARDS BUSINESS DEVELOPMENT

2.2 FINANCIAL CARDS NET SALES

Table 1 Capital One: US Financial Cards Sales 2003-2005

3. CAPITAL ONE PERFORMANCE IN FINANCIAL CARDS

3.1 COMPETITIVE CONTEXT

3.2 COMPANY WORLD MARKET SHARES

Table 2 Capital One: World Shares & Rankings in Financial Cards by Sector 2001-2004

3.3 COMPANY SHARES BY REGION AND SECTOR

Tough times at home

Diversification

Table 3 Capital One: Regional Shares in Financial Cards by Sector 2004

3.4 MARKETING STRATEGIES

An aggressive marketer

Targeting mail

Sponsoring youth

4. CAPITAL ONE FINANCIAL CARDS BRAND ASSESSMENT

4.1 BRAND PORTFOLIO

4.2 NEW PRODUCT DEVELOPMENT

5. CAPITAL ONE FINANCIAL CARDS STRATEGIC EVALUATION

5.1 CAPITAL ONE SECTOR POTENTIAL

Lacking a presence in fast growing markets

A challenging environment

Table 4 Capital One: World Sales Performance of Key Sectors of Involvement 2004

5.2 SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

5.3 FUTURE PROSPECTS FOR FINANCIAL CARDS BUSINESS

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