Carbonates in Bulgaria

Euromonitor International's Carbonates in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Table of contents

SOFT DRINKS IN BULGARIA : MARKET INSIGHT

EXECUTIVE SUMMARY

TOTAL SOFT DRINKS SALES

Market Performance

Table 1 Tax on Packaging in Leva/Kg 2004-2011

Table 2 Consumption of Soft Drinks by Packaging 1997/2004

Table 3 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2000-2005

Table 4 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2000-2005

Table 5 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2000-2005

Table 6 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2000-2005

Table 7 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005

Table 8 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2005

Table 9 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2005

Table 10 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2005

Table 11 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010

Table 12 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010

Table 13 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010

Table 14 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010

OFF-TRADE SOFT DRINKS SALES

Market Performance

Table 15 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2000-2005

Table 16 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2000-2005

Table 17 Off-trade Sales of Soft Drinks by Sector: Value 2000-2005

Table 18 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2000-2005

Competitive Environment

Table 19 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2001-2005

Table 20 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2005

Table 21 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2001-2005

Table 22 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2005

Table 23 Company Shares of Off-trade Soft Drinks by Value 2001-2005

Table 24 Brand Shares of Off-trade Soft Drinks by Value 2002-2005

Off-Trade Distribution

Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2005

Retailer Activity and Private Label Trends

Table 26 Penetration of Private Label (as sold) by Sector by Volume 2001-2005

Table 27 Penetration of Private Label by Sector by Value 2001-2005

Forecast Market Performance

Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005-2010

Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2005-2010

Table 30 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2005-2010

Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2005-2010

APPENDIX

Concentrates Conversions and Additional Data

Table 32 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2000-2005

Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2000-2005

Table 35 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2001-2005

Table 36 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2005

Table 37 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2001-2005

Table 38 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2005

Table 39 Company Shares of Concentrates (RTD) by Off-trade Volume 2001-2005

Table 40 Brand Shares of Concentrates (RTD) by Off-trade Volume 2002-2005

Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2005-2010

Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2005-2010

Institutional Sales of Bottled Water

Table 43 Sales of Bottled Water to Institutional Channels 2004-2005

DEFINITIONS

LOCAL COMPANY PROFILES - BULGARIA

AGRIMA AD - SOFT DRINKS - BULGARIA

COMPANY BACKGROUND

Summary 1 Summary - Agrima AD: Production Statistics 2005

BBB GROUP - SOFT DRINKS - BULGARIA

COMPANY REVIEW

Summary 2 Summary - Lines Holding: Production Statistics 2004

COCA-COLA HBC BULGARIA AD - SOFT DRINKS - BULGARIA

COMPANY BACKGROUND

Summary 3 Summary - Coca-Cola HBC Bulgaria AD Operational Indicators 2003

DEVIN AD - SOFT DRINKS - BULGARIA

COMPANY BACKGROUND

Summary 4 Summary - Devin AD: Production Statistics 2004

NOVA TRADE OOD - SOFT DRINKS - BULGARIA

COMPANY BACKGROUND

Summary 5 Summary - Nova Trade EOOD: Production Statistics 2005

CARBONATES IN BULGARIA

SECTOR PERFORMANCE

2005 headlines

Increasing maturity impedes the development of carbonates in 2005

Coca-Cola Light dominates in low calorie cola carbonates

Traditional popularity of lemonade/lime products in Bulgaria endures

Coca-Cola dominates as Agrima struggles to improve its position

Low prices are the main competitive advantage of domestic producers

Forecast performance

Table 44 Off-trade Sales of Carbonates by Subsector: Volume 2000-2005

Table 45 Off-trade Sales of Carbonates by Subsector: Value 2000-2005

Table 46 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2000-2005

Table 47 Off-trade Sales of Carbonates by Subsector: % Value Growth 2000-2005

Table 48 Company Shares of Carbonates by Off-trade Volume 2001-2005

Table 49 Brand Shares of Carbonates by Off-trade Volume 2002-2005

Table 50 Company Shares of Carbonates by Off-trade Value 2001-2005

Table 51 Brand Shares of Carbonates by Off-trade Value 2002-2005

Summary 6 Summary - Carbonates: New Product Launches 2004-2005

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2005-2010

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Value 2005-2010

Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2005-2010

Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2005-2010

LOW-CALORIE CARBONATES

Table 56 Low-calorie Carbonates % Breakdown by Subsector by Off-trade Volume 2002-2005

CARBONATES DISTRIBUTION

Consumers remain distrustful of local brands from fountain dispensers

Table 57 On-trade vs Off-trade Sales of Carbonates: Volume 2000-2005

Table 58 On-trade vs Off-trade Sales of Carbonates: Value 2000-2005

Table 59 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2000-2005

Table 60 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2000-2005

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