Carlsberg A/S

Euromonitor International's company profile, Carlsberg A/S offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

Scottish & Newcastle acquisition is a transformation for Carlsberg

PROSPECTS FOR CARLSBERG A/S IN BEER

CORE BUSINESSES

Western Europe represents its major market, but has limited growth potential

Asia-Pacific to post strong growth but lack of presence in China needs to be addressed

Emerging markets increasingly important

GROWTH OPPORTUNITIES

Looking East for growth

LIMITED POTENTIAL

Western Europe dominates revenue generation

Table 1 Carlsberg A/S: Beer World Sector Sales Performance 2006

Table 2 Carlsberg A/S: Beer Regional Sales Performance 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Value creation

Expansion

Table 3 Carlsberg A/S: World Shares & Rankings in Beer by Sector 2005-2006

Table 4 Carlsberg A/S: World and Regional Shares in Beer by Sector 2006

COMPANY STRUCTURE

CARLSBERG A/S

PRODUCTION AND DISTRIBUTION

Strategy dependant on region

Western Europe

Asia-Pacific

Eastern Europe

Licensed brands

Outsourcing not being used but partnerships utilised

Non-traditional channels exploited

Summary 1 Carlsberg A/S: Beer Key Facts

BRAND ASSESSMENT

BRAND STRATEGY

Carlsberg and Tuborg the two major brands

Backed by local brands within the economy and standard segments

Alternative methods with a modern twist to a traditional slogan

Sponsorship is also a key element

CARLSBERG

Key brand

Emerging markets push

Differing product segments depending on region

Table 5 Carlsberg A/S: Carlsberg World Shares & Rankings in Beer by Sector 2005-2006

Table 6 Carlsberg A/S: Carlsberg Regional Shares in Beer by Sector 2006

Table 7 Carlsberg A/S: Holsten World Shares & Rankings in Beer by Sector 2005-2006

Table 8 Carlsberg A/S: Holsten Regional Shares in Beer by Sector 2006

Table 9 Carlsberg A/S: Okocim World Shares & Rankings in Beer by Sector 2005-2006

Table 10 Carlsberg A/S: Okocim Regional Shares in Beer by Sector 2006

Table 11 Carlsberg A/S: Tetley’s World Shares & Rankings in Beer by Sector 2005-2006

Table 12 Carlsberg A/S: Tetley’s Regional Shares in Beer by Sector 2006

Table 13 Carlsberg A/S: Tuborg World Shares & Rankings in Beer by Sector 2005-2006

Table 14 Carlsberg A/S: Tuborg Regional Shares in Beer by Sector 2006

APPENDICES

FINANCIAL SUMMARY

Table 15 Carlsberg A/S: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 Carlsberg A/S: Historical Development

Summary 3 Carlsberg A/S: Subsidiaries 2006

Summary 4 Carlsberg A/S: Beer Brands 2006

Summary 5 Carlsberg A/S: Company Locations

Summary 6 Carlsberg A/S: Websites

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