Cetelem SA
Euromonitor International's company profile, Cetelem SA offers detailed strategic analysis of the company's business, examining its performance in the financial cards market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Publication date: Jul 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
2. FINANCIAL CARDS BUSINESS OF LE CETELEM
2.1 FINANCIAL CARDS BUSINESS DEVELOPMENT
A history of diversification
New agreements in 2005
3. LE CETELEM PERFORMANCE IN FINANCIAL CARDS
3.1 COMPETITIVE CONTEXT
3.2 COMPANY WORLD MARKET SHARES
3.3 COMPANY SHARES BY REGION AND SECTOR
Significant presence in Eastern Europe
New products and agreements in Western Europe
Expanding in the “third circle”
3.4 MARKETING STRATEGIES
4. LE CETELEM FINANCIAL CARDS BRAND ASSESSMENT
4.1 BRAND PORTFOLIO
4.2 NEW PRODUCT DEVELOPMENT
Responding to competitive pressures
Expanding in Western Europe
Helping retail partners
5. LE CETELEM FINANCIAL CARDS STRATEGIC EVALUATION
5.1 LE CETELEM SECTOR POTENTIAL
5.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
5.3 FUTURE PROSPECTS FOR FINANCIAL CARDS BUSINESS