Changing Ethnic Mix:Impact of Immigration and Ethnicity on Consumer Market Demand to 2010
Euromonitor International's Changing Ethnic Mix:Impact of Immigration and Ethnicity on Consumer Market Demand to 2010 What is the real impact of changing patterns of immigration flow and changing patterns of faith and ethnic allegiance? Euromonitor International's The Changing Ethnic Mix report uses our latest demographic forecasts to see what the picture will be by the end of the decade and which market sectors will benefit as a result.
Chapters: 7 | Tables: 16 | Publication date: Oct 2005
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
1. EXECUTIVE SUMMARY
1.1 DRIVERS
Chart 1 Factors Affecting Demand for Ethnic Products 2005
1.2 IMMIGRATION TRENDS
Summary 1 Key Trends in Key Markets 2005
1.3 IMPACT ON CONSUMER MARKETS
1.4 FUTURE TRENDS
Chart 2 Forecast Percentage Foreign-born Population in Major Markets 2005/2010
2. DEFINITIONS
2.1 DEFINITIONS OF DIFFERENT GROUPS
Ethnicity
Immigration
Asylum seekers
Guest workers
2.2 RACE DEFINITIONS
3. DRIVERS
3.1 SOCIO-ECONOMIC FACTORS
Household composition
Demographic profiles
Urbanisation
Purchasing power
Internet usage
3.2 PHYSIOLOGICAL FACTORS
Products tailored for black skin
Asian consumers favour pale skin
Sun protection still necessary for dark skin
Black hair prone to dryness
Health issues
3.3 CULTURAL FACTORS
Family values and the community
Language
Preference for home grown products
Building trust
Eating habits
Other cultural values
Cross-over of cultures
3.4 RELIGIOUS COMMUNITIES
Judaism
Table 1 Jewish Populations in Major Markets 2000/2005
Islam
Table 2 Muslim Populations in Major Markets 2000/2005
4. GLOBAL TRENDS
4.1 IMMIGRATION PATTERNS
Immigration continues to rise in the West
Few immigrants in Japan
Opinions divided
Government responses to immigration
Problems of integration
Chart 3 Proportion of Foreign-born Population 2000-2005
4.2 REFUGEES/ASYLUM SEEKERS
Liberal asylum in Germany after war
UK sees dramatic growth in asylum seekers
Tough policies on illegal asylum in Australia
Table 3 Number of Refugees/Asylum Seekers in Selected Countries 2000/2005
5. IMPACT ON CONSUMER MARKETS
5.1 MARKETING TO ETHNIC CONSUMERS
Marketing mistakes
In the packaging
Influence of ethnic culture on society
5.2 COMPANY ACTIVITY
Acquisition of ethnic brands
Ethnic marketing
5.3 THE MARKET FOR FOOD
Ethnic taste among the wider population
Targeting ethnic communities
Halal food
Kosher food
5.4 THE MARKET FOR DRINKS
Latino sodas
Kosher wines
5.5 THE MARKET FOR COSMETICS & TOILETRIES
Overview
Skin and Sun Care
Summary 2 New Product Launches in the Ethnic Skin Care Market 2004-2005
Men’s grooming
Colour cosmetics
Summary 3 New Product Launches in the Ethnic Colour Cosmetics Market 2004-2005
Hair care
Summary 4 New Product Launches in the Ethnic Hair Care Market 2004-2005
5.6 THE MARKET FOR OTC
Importance of herbal medicines
Cheaper alternative than healthcare?
Different healthcare needs
Religious restrictions
5.7 THE MARKET FOR SERVICES
Foodservice
Finance
Media services
5.8 RETAILING TRENDS
Private label initiatives
Internet shopping
6. SHIFTS IN MAJOR MARKETS
6.1 AUSTRALIA
Population Trends
Table 4 Australia: Foreign Versus Native Population 2000-2005
Chart 4 Australia: Key Foreign Populations by Country of Birth 2000/2005
Population by Religion
Chart 5 Australia: Population by Religion 2000/2005
6.2 FRANCE
Population Trends
Table 5 France: Foreign Versus Native Population 2000-2005
Chart 6 France: Key Foreign Populations by Country of Birth 2000/2005
Population by Religion
Chart 7 France: Population by Religion 2000/2005
6.3 GERMANY
Population Trends
Table 6 Germany: Foreign Versus Native Population 2000-2005
Chart 8 Germany: Key Foreign Populations by Country of Birth 2000/2005
Population by Religion
Chart 9 Germany: Population by Religion 2000/2005
6.4 ITALY
Population Trends
Table 7 Italy: Foreign Versus Native Population 2000-2005
Chart 10 Italy: Key Foreign Populations by Country of Birth 2000/2005
Population by Religion
Chart 11 Italy: Population by Religion 2000/2005
6.5 NETHERLANDS
Population Trends
Table 8 Netherlands: Foreign Versus Native Population 2000-2005
Chart 12 Netherlands: Key Foreign Populations by Country of Birth 2000/2005
Population by Religion
Chart 13 Netherlands: Population by Religion 2000/2005
6.6 UK
Population Trends
Table 9 UK: Foreign Versus Native Population 2000-2005
Chart 14 UK: Key Foreign Populations by Region/Country of Birth 2000/2005
Chart 15 UK: Population by Ethnicity 2005
Population by Religion
Chart 16 UK: Populations by Religion 2000/2005
6.7 US
Population Trends
Table 10 US: Foreign Versus Native Population 2000-2005
Chart 17 US: Key Foreign Populations by Country of Birth 2000/2005
Chart 18 US: Population by Ethnicity 2005
Population by Religion
Chart 19 US: Population by Religion 2000/2005
7. FUTURE TRENDS
7.1 TRENDS TO WATCH
Higher birth rates will fuel growth in babycare products
Purchasing power set to rise
Future will see more careful and targeted advertising
Cosmetics and toiletries industry holds strong potential
More segmented food options will create added value
Retailers will incorporate more ethnic products
Internet use set to grow
Consolidation ahead due to acquisitions
7.2 FORECASTS
Fewer immigrants arriving
but ethnic consumers increasing
US will continue to have largest foreign-born population
Muslims will increase their presence in Western countries
Table 11 Forecast Number of Foreign Citizens in Key Markets 2005-2010
Table 12 Forecast Percentage Foreign Citizens in Key Markets 2005-2010