China UnionPay in Consumer Finance
Euromonitor International's company profile, China UnionPay in Consumer Finance offers detailed strategic analysis of the company's business, examining its performance in the consumer finance market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Jul 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – CHINA UNIONPAY
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 5 Competitive Positioning
MONOPOLY MUSCLE GIVES CUP THE STRONGEST PLATFORM
Chart 6 Competitive Positioning
VISA NO.1 BUT CHINA UNIONPAY SET FOR TOP SPOT
Chart 7 Competitive Positioning
CHINA UNIONPAY OUT MUSCLES ITS RIVALS
Chart 8 Competitive Positioning
MARKET ASSESSMENT
Chart 9 Market Assessment
EMERGING MARKETS TO DRIVE FINANCIAL CARDS GROWTH
Chart 10 Market Assessment
DEBIT AND PRE-PAID TO BE AMONG KEY GROWTH FORMATS
Chart 11 Market Assessment
CHINA UNIONPAY NO.1 GLOBAL DEBIT CARD OPERATOR
Chart 12 Market Assessment
CATEGORY AND/OR GEOGRAPHIC OPPORTUNITIES
Chart 13 Category and/or Geographic Opportunities
DOMESTIC RICHES STILL ON OFFER FOR CHINA UNIONPAY
Chart 14 Category and/or Geographic Opportunities
RISING VISITOR NUMBERS TO CHINA OPPORTUNITY FOR CUP
Chart 15 Category and/or Geographic Opportunities
RISING INTERNATIONAL TOURISM IN CHINA IDENTIFIES POTENTIAL
Chart 16 Category and/or Geographic Opportunities
CHINA UNIONPAY FOCUSES ON MIDDLE EAST & AFRICA POTENTIAL
Chart 17 Category and/or Geographic Opportunities
BRAND STRATEGY
Chart 18 Brand Strategy
CHINA UNIONPAY TARGETS GLOBAL BRAND IDENTITY
Chart 19 Brand Strategy
RECOMMENDATIONS
Chart 20 Recommendations
DOMESTIC EXPANSION KEY TO GLOBAL GOAL
Chart 21 Recommendations