Chlorine Bleach in Australia
Euromonitor International's Chlorine Bleach in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 30 | Publication date: Oct 2008
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Table of contents
HOUSEHOLD CARE IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong economy drives growth of premium products
Multi-functionality is in greater demand
Little share movement in a highly competitive environment
Supermarkets/hypermarkets increases its share, but not through private label
Laundry care to dampen growth in household care
KEY TRENDS AND DEVELOPMENTS
Long term legacy of drought
Consumer expectations heightened in the current economic climate
Natural ingredients, the new trend in product innovation
New technology slow to gain consumer adoption
Private label begins to plateau, despite premiumisation
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
NATURE'S ORGANICS PTY LTD - HOUSEHOLD CARE - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Nature’s Organics Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Nature’s Organics Pty Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 Nature’s Organics Pty Ltd: Competitive Position 2007
OZKLEEN ASIA PACIFIC PTY LTD - HOUSEHOLD CARE - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 OzKleen Asia Pacific Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 OzKleen Asia Pacific Pty Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 OzKleen Asia Pacific Pty Ltd: Competitive Position 2007
PASCOE'S PTY LTD - HOUSEHOLD CARE - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Pascoe’s Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Pascoe’s Pty Ltd: Competitive Position 2007
PENTAL PRODUCTS PTY LTD - HOUSEHOLD CARE - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Pental Products Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Pental Products Pty Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Pental Products Pty Ltd: Competitive Position 2007
STERIC PTY LTD - HOUSEHOLD CARE - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Steric Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 14 Steric Pty Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
CHLORINE BLEACH IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Chlorine Bleach: Value 2002-2007
Table 12 Sales of Chlorine Bleach: % Value Growth 2002-2007
Table 13 Chlorine Bleach Company Shares 2003-2007
Table 14 Chlorine Bleach Brand Shares 2004-2007
Table 15 Forecast Sales of Chlorine Bleach: Value 2007-2012
Table 16 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012