Chlorine Bleach in Brazil
Euromonitor International's Chlorine Bleach in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 52 | Publication date: Sep 2007
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Table of contents
HOUSEHOLD CARE IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care presents sustainable growth
Laundry care receives the highest level of investment in 2006
Intense competition between domestic and multinational companies
Supermarkets/hypermarkets dominates distribution in 2006
Manufacturers are likely to target lower-income consumers and the north and
northeast regions during the forecast period
KEY TRENDS AND DEVELOPMENTS
North and northeast regions increase household care sales above the national
average
Household care consumption amongst C economic strata consumers
expected to increase
Small supermarkets will continue to push household care sales over the
forecast period
Domestic companies will increase their sales over the forecast period
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - BRAZIL
ASSOLAN INDUSTRIAL LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Assolan Industrial Ltda: Key Facts
Summary 2 Assolan Industrial Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Assolan Industrial Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Assolan Industrial Ltda: Competitive Position 2006
BOMBRIL SA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bombril SA: Key Facts
Summary 6 Bombril SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Bombril SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Bombril SA: Competitive Position 2006
CERA INGLEZA INDúSTRIA E COMéRCIO LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Cera Ingleza Indústria e Comércio Ltda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Cera Ingleza Indústria e Comércio Ltda: Competitive Position 2006
CERAS JOHNSON LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Ceras Johnson Ltda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Ceras Johnson Ltda: Competitive Position 2006
COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2006
FRIBOI LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Friboi Ltda: Key Facts
Summary 16 Friboi Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 Friboi Ltda: Competitive Position 2006
INDúSTRIA ANHEMBI SA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Indústria Anhembi SA: Key Facts
Summary 19 Indústria Anhembi SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Indústria Anhembi SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Indústria Anhembi SA: Competitive Position 2006
PROCTER & GAMBLE DO BRASIL SA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Procter & Gamble do Brasil SA: Key Facts
Summary 23 Procter & Gamble do Brasil SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Procter & Gamble do Brasil SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 25 Procter & Gamble do Brasil SA: Competitive Position 2006
QUíMICA AMPARO LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Química Amparo Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 27 Química Amparo Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 28 Química Amparo Ltda: Competitive Position 2006
RECKITT BENCKISER (BRASIL) LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Reckitt Benckiser (Brasil) Ltda: Key Facts
Summary 30 Reckitt Benckiser (Brasil) Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 31 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 32 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2006
UNILEVER BRASIL LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Unilever Brasil Ltda: Key Facts
Summary 34 Unilever Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 35 Unilever Brasil Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 36 Unilever Brasil Ltda: Competitive Position 2006
CHLORINE BLEACH IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Chlorine Bleach: Value 2001-2006
Table 12 Sales of Chlorine Bleach: % Value Growth 2001-2006
Table 13 Chlorine Bleach Company Shares 2002-2006
Table 14 Chlorine Bleach Brand Shares 2003-2006
Table 15 Forecast Sales of Chlorine Bleach: Value 2006-2011
Table 16 Forecast Sales of Chlorine Bleach: % Value Growth 2006-2011