Chlorine Bleach in Bulgaria
Euromonitor International's Chlorine Bleach in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 33 | Publication date: Sep 2006
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Table of contents
HOUSEHOLD CARE IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Better growth for household products
Adding value becomes the winning strategy
Multinational companies dominate the market
Advertising and promotion becomes a must for market success
Improving economic conditions to encourage future market growth
KEY TRENDS AND DEVELOPMENTS
Increasing purchasing power boosts demand for niche products
Housing developments and tourism boom expected to boost sales
Penetration of washing machines and dishwashers expected to benefit sector performance
Hyper/supermarkets expand the scope of private label products
MARKET INDICATORS
Table 1 Households 2000-2005
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2000-2005
Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
Table 4 Household Care Company Shares 2001-2005
Table 5 Household Care Brand Shares 2002-2005
Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
Table 8 Penetration of Private Label by Sector 2001- 2004
Table 9 Forecast Sales of Household Care by Sector: Value 2005-2010
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - BULGARIA
FICOSOTA SYNTEZ OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Ficosota Syntez OOD: Key Facts
Summary 2 Ficosota Syntez OOD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Ficosota Holding: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 4 Ficosota syntez OOD: Competitive Position 2005
HAYAT BULGARIA CHEMICAL OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hayat Bulgaria Chemical OOD: Key Facts
Summary 6 Hayat Bulgaria Chemical OOD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Hayat Bulgaria Chemical OOD: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 8 Hayat Bulgaria Chemical OOD: Competitive Position 2005
MEDEA-CHIM OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Medea-Chim OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Medea-Chim OOD: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 11 Medea-Chim OOD: Competitive Position 2005
SARANTIS BULGARIA LTD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Sarantis Bulgaria Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sarantis Bulgaria Ltd: Competitive Position 2005
VERILA AD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Verila AD: Key Facts
Summary 15 Verila AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Verila AD: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 17 Verila AD: Competitive Position 2005
CHLORINE BLEACH IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Chlorine Bleach: Value 2000-2005
Table 12 Sales of Chlorine Bleach: % Value Growth 2000-2005
Table 13 Chlorine Bleach Company Shares 2001-2005
Table 14 Chlorine Bleach Brand Shares 2002-2005
Table 15 Forecast Sales of Chlorine Bleach: Value 2005-2010
Table 16 Forecast Sales of Chlorine Bleach: % Value Growth 2005-2010