Chlorine Bleach in Bulgaria
Euromonitor International's Chlorine Bleach in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 29 | Publication date: Sep 2009
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Table of contents
HOUSEHOLD CARE IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Retail value growth slows in 2008
The impact of the financial crisis is delayed in household care
Multinational companies lead household care in Bulgaria
Supermarkets/hypermarkets benefits from retail modernisation trends
Constant value growth expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
Environmental issues and organic products gain ground
Delayed impact of financial crisis and rising input prices on household care
Modern trade channels continue to expand
Multinational companies expand their presence in household care
Urbanisation develops the demand for sophisticated products
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
MARKET DATA
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
APPENDIX
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BULGARIA
BALEV OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Balev OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Balev OOD: Competitive Position 2008
CHIMIREX OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Chimirex OOD: Key Facts
Company Background
Production
Summary 5 Chimirex OOD: Production Statistics 2008
Competitive Positioning
Summary 6 Chimirex OOD: Competitive Position 2008
FICOSOTA SYNTEZ OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Ficosota Syntez OOD: Key Facts
Summary 8 Ficosota Syntez OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Ficosota Syntez OOD: Competitive Position 2008
HAYAT BULGARIA CHEMICAL OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Hayat Bulgaria Chemical OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Hayat Bulgaria Chemical OOD: Competitive Position 2008
MEDEA-CHEM OOD - HOUSEHOLD CARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Medea-Chem OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Medea-Chem OOD: Competitive Position 2008
CHLORINE BLEACH IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Chlorine Bleach: Value 2003-2008
Table 12 Sales of Chlorine Bleach: % Value Growth 2003-2008
Table 13 Chlorine Bleach Company Shares 2004-2008
Table 14 Chlorine Bleach Brand Shares 2005-2008
Table 15 Forecast Sales of Chlorine Bleach: Value 2008-2013
Table 16 Forecast Sales of Chlorine Bleach: % Value Growth 2008-2013