Chlorine Bleach in Germany
Euromonitor International's Chlorine Bleach in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 37 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
HOUSEHOLD CARE IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Ambiguous performance of household care in Germany in 2008
Design and environmentally-friendly products are key to consumers
Multinationals lead, private label follows
Supermarkets/hypermarkets leads distribution
Further development predicted
KEY TRENDS AND DEVELOPMENTS
Growing importance of environmentally-friendly products
Consumption follows demographic trends
Consumer preference for decorative elements and pleasant fragrances
Germans look for convenient and effective products
Multinational companies lead, private label follows
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GERMANY
BURNUS GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Burnus GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Burnus GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 4 Burnus GmbH: Competitive Position 2008
FIT GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fit GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Fit GmbH: Competitive Position 2008
JEYES DEUTSCHLAND GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Jeyes Deutschland GmbH: Key Facts
Summary 8 Jeyes Deutschland GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Jeyes Deutschland GmbH: Competitive Position 2008
JOHNSON WAX GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Johnson Wax GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Johnson Wax GmbH: Competitive Position 2008
PROCTER & GAMBLE GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Procter & Gamble GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Procter & Gamble GmbH: Competitive Position 2008
RECKITT BENCKISER DEUTSCHLAND GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Reckitt Benckiser Deutschland GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 15 Reckitt Benckiser Deutschland GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Reckitt Benckiser Deutschland GmbH: Competitive Position 2008
UNILEVER DEUTSCHLAND GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Unilever Deutschland GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 Unilever Deutschland GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 19 Unilever Deutschland GmbH: Competitive Position 2008
WERNER & MERTZ GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Werner & Mertz GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Werner & Mertz GmbH: Competitive Position 2008
CHLORINE BLEACH IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Chlorine Bleach: Value 2003-2008
Table 12 Sales of Chlorine Bleach: % Value Growth 2003-2008
Table 13 Chlorine Bleach Company Shares 2004-2008
Table 14 Chlorine Bleach Brand Shares 2005-2008
Table 15 Forecast Sales of Chlorine Bleach: Value 2008-2013
Table 16 Forecast Sales of Chlorine Bleach: % Value Growth 2008-2013