Chlorine Bleach in Germany
Euromonitor International's Chlorine Bleach in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 30 | Publication date: Nov 2008
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Table of contents
HOUSEHOLD CARE IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care in Germany continues to grow in 2007
Convenience drives innovation and sales
Market penetration of private label falls
Non-grocery retailers increase distribution share
Moderate growth in constant value terms expected over 2007-2012 period
KEY TRENDS AND DEVELOPMENTS
Demographic and population changes drive the convenience trend
The German economy stays strong
Environmental concerns shape household care market
Germany slowly moves away from private label
Minor changes only in household care competitive environment
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GERMANY
BURNUS GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Burnus GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Burnus GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
DOMAL WITTOL WASCH & REINIGUNGSMITTEL GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Domal Wittol Wasch und Reinigungsmittel GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Domal Wittol Wasch und Reinigungsmittel GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
FIT GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Fit GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HENKEL WASCH & REINIGUNGSMITTEL GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Henkel Wasch & Reinigungsmittel GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
JEYES DEUTSCHLAND GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Jeyes Deutschland GmbH: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
JOHNSON WAX GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Johnson Wax GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
RECKITT BENCKISER DEUTSCHLAND GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Reckitt Benckiser Deutschland GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Reckitt Benckiser Deutschland GmbH: Production Statistics 2005
COMPETITIVE POSITIONING
UNILEVER DEUTSCHLAND GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Unilever Deutschland GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Unilever Deutschland GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
WERNER & MERTZ GMBH - HOUSEHOLD CARE - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Werner & Mertz GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CHLORINE BLEACH IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Chlorine Bleach: Value 2002-2007
Table 12 Sales of Chlorine Bleach: % Value Growth 2002-2007
Table 13 Chlorine Bleach Company Shares 2003-2007
Table 14 Chlorine Bleach Brand Shares 2004-2007
Table 15 Forecast Sales of Chlorine Bleach: Value 2007-2012
Table 16 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012