Chlorine Bleach in Hungary
Euromonitor International's Chlorine Bleach in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 31 | Publication date: Aug 2009
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Table of contents
HOUSEHOLD CARE IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care continues to grow in 2008
Demand is driven by advertising, promotion and discounting
Multinationals drive innovation
Big retail units lead distribution
Stable growth is expected
KEY TRENDS AND DEVELOPMENTS
Global crisis deepens Hungary’s economic problems
Private label grows in popularity
Manufacturers open to environmentally-friendly products
Consumers look for task-specific and multi-purpose products
Supermarkets/hypermarkets is the key distribution format
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BáBOLNA BIO KFT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bábolna Bio Kft: Key Facts
Summary 3 Bábolna Bio Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bábolna Bio Kft: Competitive Position 2008
DYMOL VEGYI KFT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Dymol Vegyi Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Dymol Vegyi Kft: Competitive Position 2008
EGYESüLT VEGYI MUVEK ZRT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Egyesült Vegyi Müvek Zrt: Key Facts
Summary 8 Egyesült Vegyi Müvek Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Egyesült Vegyi Müvek Zrt: Competitive Position 2008
MEDIKEMIA RT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Medikemia Rt: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Medikemia Rt: Competitive Position 2008
VOLMIX KFT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Volmix Kft: Key Facts
Summary 13 Volmix Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Volmix Kft: Competitive Position 2008
CHLORINE BLEACH IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Chlorine Bleach by Type: % Value Analysis 2005-2008
Table 12 Sales of Chlorine Bleach: Value 2003-2008
Table 13 Sales of Chlorine Bleach: % Value Growth 2003-2008
Table 14 Chlorine Bleach Company Shares 2004-2008
Table 15 Chlorine Bleach Brand Shares 2005-2008
Table 16 Forecast Sales of Chlorine Bleach: Value 2008-2013
Table 17 Forecast Sales of Chlorine Bleach: % Value Growth 2008-2013