Chlorine Bleach in New Zealand
Euromonitor International's Chlorine Bleach in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 24 | Publication date: Aug 2007
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Table of contents
HOUSEHOLD CARE IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow growth in a tough environment
Legislation and launches
Competition from all angles
Supermarkets/hypermarkets unmatched
Fine forecast on the surface but clouds remain over laundry
KEY TRENDS AND DEVELOPMENTS
Fashion and innovation create opportunities for targeting
“Greening up” of household care gets government approval
Volatile retail environment squeezes manufacturers
Consumers favour functionality combined with flair
Group standards for hazardous substances
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - NEW ZEALAND
BEAUTY ENGINEERED FOR EVER LTD - HOUSEHOLD CARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Beauty Engineered Forever Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ECOSTORE LTD - HOUSEHOLD CARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ecostore Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KIWICARE PRODUCTS NZ LTD - HOUSEHOLD CARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Kiwicare Corporation Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
QUANTUM PACIFIC LTD - HOUSEHOLD CARE - NEW ZEALAND
STRATEGIC DIRECTION
SECTOR SNAPSHOT
KEY FACTS
Summary 4 Quantum Pacific Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Quantum Pacific Ltd: Competitive Position 2006
SYMEX HOLDINGS LTD - HOUSEHOLD CARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Symex Holdings Ltd: Key Facts
Summary 7 Symex Holdings Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Symex Holdings Ltd: Competitive Position 2006
CHLORINE BLEACH IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 11 Sales of Chlorine Bleach: Value 2001-2006
Table 12 Sales of Chlorine Bleach: % Value Growth 2001-2006
Table 13 Chlorine Bleach Company Shares 2002-2006
Table 14 Chlorine Bleach Brand Shares 2003-2006
Table 15 Forecast Sales of Chlorine Bleach: Value 2006-2011
Table 16 Forecast Sales of Chlorine Bleach: % Value Growth 2006-2011