Chlorine Bleach in Portugal
Euromonitor International's Chlorine Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 27 | Publication date: Aug 2007
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Table of contents
HOUSEHOLD CARE IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in Portuguese population is a factor behind growth in household care products
Household care market sees significant growth in 2006
Multinationals continue to lead the market and show signs of continuous dominance
Supermarkets/hypermarkets lead sales and are the main drivers of growth
Environmental issues about the use of detergents, water waste and packaging are important factors affecting the market
KEY TRENDS AND DEVELOPMENTS
Change in Portuguese household composition leads to increased demand
Product innovations respond to environmental and health concerns
Multinationals lead the market with large investments and launches
Sales keep their consistency due to rural expansion
Environmental concerns drive packaging restructuring
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - PORTUGAL
3M INC - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 3M Inc: Key Facts
Summary 2 3M Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 3M Inc: Competitive Position 2006
F LIMA SA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 F Lima SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 F Lima SA: Competitive Position 2006
MANULENA LDA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Manulena Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Manulena Lda: Competitive Position 2006
PROCASA LDA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Procasa Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Procasa Lda: Competitive Position 2006
SOVENA SA - SOCIEDADE VENDEDORA DE GLICERINA SA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sovena SA – Sociedade Vendedora de Glicerina SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Sovena SA – Sociedade Vendedora de Glicerina SA: Competitive Position 2006
CHLORINE BLEACH IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Chlorine Bleach: Value 2001-2006
Table 12 Sales of Chlorine Bleach: % Value Growth 2001-2006
Table 13 Chlorine Bleach Company Shares 2002-2006
Table 14 Chlorine Bleach Brand Shares 2003-2006
Table 15 Forecast Sales of Chlorine Bleach: Value 2006-2011
Table 16 Forecast Sales of Chlorine Bleach: % Value Growth 2006-2011