Chlorine Bleach in Portugal
Euromonitor International's Chlorine Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 28 | Publication date: Nov 2008
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Table of contents
HOUSEHOLD CARE IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow growth
Smaller packages for convenience and conscience
Rising competition for second place
Supermarkets/hypermarkets dominate
Future sales slow but steady
KEY TRENDS AND DEVELOPMENTS
Traditional values resurge
Change in household composition increases demand
More convenient products are launched
Environmental concerns prompt packaging redesign
Distribution changes, as independent small grocers decline
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
3M PORTUGAL LDA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 3M Portuguesa: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 3M Portugal Lda: Competitive Position 2007
F LIMA SA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 F Lima SA: Key Facts
Summary 5 F Lima SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 F Lima SA: Competitive Position 2007
MANULENA LDA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Manulena Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Manulena Lda: Competitive Position 2007
PROCASA LDA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Procasa Lda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Procasa Lda: Competitive Position 2007
SOVENA SA - HOUSEHOLD CARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sovena SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Sovena SA: Competitive Position 2007
CHLORINE BLEACH IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Chlorine Bleach: Value 2002-2007
Table 12 Sales of Chlorine Bleach: % Value Growth 2002-2007
Table 13 Chlorine Bleach Company Shares 2003-2007
Table 14 Chlorine Bleach Brand Shares 2004-2007
Table 15 Forecast Sales of Chlorine Bleach: Value 2007-2012
Table 16 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012