Chlorine Bleach in Romania
Euromonitor International's Chlorine Bleach in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 29 | Publication date: Nov 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
HOUSEHOLD CARE IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Good performance fuelled by economic growth
Rising disposable incomes fuel demand for quality products
Procter & Gamble retains leadership
Increasing importance of large retailers
Lower forecast period growth due to declining consumption
KEY TRENDS AND DEVELOPMENTS
Rising purchasing power resulting in changing purchasing habits
Increasing demand for specialised products
Multinationals continue to dominate sales
Large retailers continue to perform well
Advertising supports sales
Rural areas offer strong growth potential
Increasing penetration of automatic washing machines
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 8 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
FARMEC SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Farmec SA: Key Facts
Summary 3 Farmec SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Farmec SA: Competitive Position 2008
INTERSTAR CHIM SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Interstar Chim SA]: Key Facts
Summary 6 Interstar Chim SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Interstar Chim SA: Competitive Position 2008
SAFILAR SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Safilar SA: Key Facts
Summary 9 Safilar SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Safilar SA: Competitive Position 2008
SARANTIS ROMANIA SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sarantis Romania SA: Key Facts
Summary 12 Sarantis Romania SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sarantis Romania SA: Competitive Position 2008
CHLORINE BLEACH IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Chlorine Bleach by type: % value analysis 2005-2008
Table 11 Sales of Chlorine Bleach: Value 2003-2008
Table 12 Sales of Chlorine Bleach: % Value Growth 2003-2008
Table 13 Chlorine Bleach Company Shares 2004-2008
Table 14 Chlorine Bleach Brand Shares 2005-2008
Table 15 Forecast Sales of Chlorine Bleach: Value 2008-2013
Table 16 Forecast Sales of Chlorine Bleach: % Value Growth 2008-2013