Chlorine Bleach in Russia
Euromonitor International's Chlorine Bleach in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Jul 2007
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Table of contents
HOUSEHOLD CARE IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Rising disposable incomes drive the positive development of household care
Household care benefits from the rising penetration of domestic appliances
Multinationals continue to lead but some local players gain ground
Distribution moves away from open markets towards chained retailers
Stable development predicted for household care over 2006-2011
KEY TRENDS AND DEVELOPMENTS
Rising disposable incomes drive demand for more sophisticated products
High incidence of allergies supports rising demand for skin-sensitive products
Demand for ‘professional’ household care products continues to grow
Household care products in gel and liquid format prove increasingly popular
Consumer concerns over quality of private label products persist in 2006
Retail merchandising remains a key promotional method in household care
CITY KEY TRENDS AND DEVELOPMENTS
Moscow
St Petersburg
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Sales of Household Care by City: Value 2001-2006
Table 5 Sales of Household Care by City: % Value Growth 2001-2006
Table 6 Household Care Company Shares 2002-2006
Table 7 Household Care Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 10 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 11 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 12 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
Table 13 Forecast Sales of Household Care by City: Value 2006-2011
Table 14 Forecast Sales of Household Care by City: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - RUSSIA
AIST ZAO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Aist ZAO: Key Facts
Summary 2 Aist ZAO: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 3 Aist ZAO: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 Aist ZAO: Competitive Position 2006
ARNEST OAO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Arnest OAO: Key Facts
Summary 6 Arnest OAO: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Arnest OAO: Competitive Position 2006
HENKEL PEMOS OAO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Henkel Pemos OAO: Key Facts
Summary 9 Henkel Pemos OAO: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 10 Henkel Pemos OAO: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 11 Henkel Pemos OAO: Competitive Position 2006
KALINA CONCERN OAO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Kalina Concern OAO: Key Facts
Summary 13 Kalina Concern OAO: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 14 Kalina Concern OAO: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 15 Kalina Concern OAO: Competitive Position 2006
NEFIS COSMETICS OAO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Nefis Cosmetics OAO: Key Facts
Summary 17 Nefis Cosmetics OAO: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 18 Nefis Cosmetics OAO: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 19 Nefis Cosmetics OAO: Competitive Position 2006
NEVSKAYA KOSMETIKA ZAO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Nevskaya Kosmetika ZAO: Key Facts
Summary 21 Nevskaya Kosmetika ZAO: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 22 Nevskaya Kosmetika ZAO: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 23 Nevskaya Kosmetika ZAO: Competitive Position 2006
PROCTER & GAMBLE OOO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Procter & Gamble OOO: Key Facts
Summary 25 Procter & Gamble OOO: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 26 Procter & Gamble OOO: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 27 Procter & Gamble OOO: Competitive Position 2006
RECKITT BENCKISER PRODUCTION OOO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Reckitt Benckiser Production OOO: Key Facts
Summary 29 Reckitt Benckiser Production OOO: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 30 Reckitt Benckiser Production OOO: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 31 Reckitt Benckiser Production OOO: Competitive Position 2006
RUYAN OOO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Ruyan OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 33 Ruyan OOO: Competitive Position 2006
UNILEVER SNG OOO - HOUSEHOLD CARE - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Unilever SNG OOO: Key Facts
Summary 35 Unilever SNG OOO: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 36 Unilever Group and Unilever SNG OOO (includes Russia only operations) Competitive Position 2006
CHLORINE BLEACH IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Chlorine Bleach: Value 2001-2006
Table 16 Sales of Chlorine Bleach: % Value Growth 2001-2006
Table 17 Chlorine Bleach Company Shares 2002-2006
Table 18 Chlorine Bleach Brand Shares 2003-2006
Table 19 Forecast Sales of Chlorine Bleach: Value 2006-2011
Table 20 Forecast Sales of Chlorine Bleach: % Value Growth 2006-2011