Chlorine Bleach in the Czech Republic

Euromonitor International's Chlorine Bleach in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Table of contents

HOUSEHOLD CARE IN THE CZECH REPUBLIC : MARKET INSIGHT

EXECUTIVE SUMMARY

Economic growth fuels sales

Environmental concerns impact sales in 2007

Multinationals remain strong leaders

Supermarkets/hypermarkets gain share with wider range

Good growth to continue despite economic downturn

KEY TRENDS AND DEVELOPMENTS

Economic growth boosts spending

Good growth for dual-purpose products but also for task-specific products

Ecological considerations gain importance

Domestic players struggle to compete with multinationals’ large funds

Widening distribution increases availability

MARKET INDICATORS

Table 1 Households 2002-2007

MARKET DATA

Table 2 Sales of Household Care by Sector: Value 2002-2007

Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007

Table 4 Household Care Company Shares 2003-2007

Table 5 Household Care Brand Shares 2004-2007

Table 6 Penetration of Private Label by Sector 2003-2007

Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007

Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007

Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012

Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - CZECH REPUBLIC

BOCHEMIE SRO - HOUSEHOLD CARE - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Bochemie sro: Key Facts

Summary 3 Bochemie sro: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Bochemie sro: Competitive Position 2007

LYBAR AS - HOUSEHOLD CARE - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Lybar as: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Lybar as: Competitive Position 2007

SETUZA AS - HOUSEHOLD CARE - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Setuza as: Key Facts

Summary 8 Setuza as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Setuza as: Competitive Position 2007

TOMIL SRO - HOUSEHOLD CARE - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Tomil sro: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Tomil sro: Competitive Position 2007

ZENIT SPOL SRO CASLAV - HOUSEHOLD CARE - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Zenit spol sro Caslav: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Zenit spol sro Caslav: Competitive Position 2007

CHLORINE BLEACH IN THE CZECH REPUBLIC

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 11 Sales of Chlorine Bleach: Value 2002-2007

Table 12 Sales of Chlorine Bleach: % Value Growth 2002-2007

Table 13 Chlorine Bleach Company Shares 2003-2007

Table 14 Chlorine Bleach Brand Shares 2004-2007

Table 15 Forecast Sales of Chlorine Bleach: Value 2007-2012

Table 16 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012