Chupa Chups (Grupo) SA
Euromonitor International's company profile, Chupa Chups (Grupo) SA offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 8 | Tables: 15 | Publication date: Feb 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 Chupa Chups (Grupo): Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Table 1 Chupa Chups SA: Financial Summary 2000-2004
2.2 GEOGRAPHIC COVERAGE
Market-specific focus
Regional variance
Global difficulties
2.3 BUSINESS FOCUS
2.4 INTERIM RESULTS
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 Chupa Chups SA: Business Agreements 2004
4. PACKAGED FOOD BUSINESS OF CHUPA CHUPS (GRUPO)
4.1 PACKAGED FOOD BUSINESS DEVELOPMENT
Developing the sweet on a stick
Lollipop flavour expansion
Wide range of packaging for Smint
Change in product strategy
Company restructuring
5. CHUPA CHUPS (GRUPO) PERFORMANCE IN PACKAGED FOOD
5.1 COMPETITIVE CONTEXT
Cadbury consolidates market lead in 2004
Chocolate outpaces sugar as mature markets slow down their growth
Spaniards follow trend towards natural and healthy products
5.2 COMPANY WORLD MARKET SHARES
Still ahead in lollipops
Innovation drives growth in mints
Table 2 Chupa Chups (Grupo): World Shares & Rankings in Confectionery 2001-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
Contracting markets a problem in Eastern Europe
Bakery products involvement in Eastern Europe ends
Stable in Western Europe and Asia-Pacific
Threatened by Mars in Australasian lollipops
Strong in Africa and the Middle East
Table 3 Chupa Chups (Grupo): Regional Shares in Packaged Food by Sector 2004
5.4 MARKETING STRATEGIES
Charitable and environmental work
Promoting anti-smoking
Merchandising
5.5 DISTRIBUTION STRATEGIES
Traditional distribution supported by new initiatives
On-line strategies
International distribution changes designed to drive growth
6. CHUPA CHUPS (GRUPO) PACKAGED FOOD BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
Chupa Chups
Smint
Non-confectionery items
6.2 NEW PRODUCT DEVELOPMENT
Packaging development
6.3 CORE BRANDS
Chupa Chups
Table 4 Chupa Chups (Grupo): Chupa Chups World Shares & Rankings in Confectionery by Sector 2001-2004
Table 5 Chupa Chups (Grupo): Chupa Chups Regional Shares in Confectionery by Sector 2004
Smint
Table 6 Chupa Chups (Grupo): Smint World Shares & Rankings in Confectionery by Sector 2001-2004
Table 7 Chupa Chups (Grupo): Smint Regional Shares in Confectionery by Sector 2004
7. CHUPA CHUPS (GRUPO) PACKAGED FOOD STRATEGIC EVALUATION
7.1 CHUPA CHUPS (GRUPO) SECTOR POTENTIAL
Lollipops grow more strongly
Reduced sugar confectionery grows quickly
Multipack packaging to become increasingly popular
Table 8 Chupa Chups (Grupo): World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR PACKAGED FOOD BUSINESS
Healthier portfolio to drive growth
Further geographic expansion needed
A takeover target
8. APPENDICES
8.1 APPENDIX 1 – CHUPA CHUPS (GRUPO) BRAND PORTFOLIO
Summary 3 Chupa Chups (Grupo): Packaged Food Brands 2004
8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF CHUPA CHUPS (GRUPO)
Summary 4 Chupa Chups (Grupo): Subsidiaries 2004
8.3 APPENDIX 3 – WEBSITES OF CHUPA CHUPS (GRUPO)
Summary 5 Chupa Chups (Grupo): Websites
8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT
Summary 6 Chupa Chups (Grupo): Historical Development
8.5 APPENDIX 5 – COMPANY LOCATIONS
Summary 7 Chupa Chups (Grupo): Company locations