Chupa Chups (Grupo) SA

Euromonitor International's company profile, Chupa Chups (Grupo) SA offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

1. INTRODUCTION

1.1 KEY FACTS

Summary 1 Chupa Chups (Grupo): Key Facts

2. CORPORATE OVERVIEW

2.1 FINANCIAL PERFORMANCE

Table 1 Chupa Chups SA: Financial Summary 2000-2004

2.2 GEOGRAPHIC COVERAGE

Market-specific focus

Regional variance

Global difficulties

2.3 BUSINESS FOCUS

2.4 INTERIM RESULTS

3. STRATEGIC OVERVIEW

3.1 OPERATIONAL STRATEGIES

Internal operations

External operations

Summary 2 Chupa Chups SA: Business Agreements 2004

4. PACKAGED FOOD BUSINESS OF CHUPA CHUPS (GRUPO)

4.1 PACKAGED FOOD BUSINESS DEVELOPMENT

Developing the sweet on a stick

Lollipop flavour expansion

Wide range of packaging for Smint

Change in product strategy

Company restructuring

5. CHUPA CHUPS (GRUPO) PERFORMANCE IN PACKAGED FOOD

5.1 COMPETITIVE CONTEXT

Cadbury consolidates market lead in 2004

Chocolate outpaces sugar as mature markets slow down their growth

Spaniards follow trend towards natural and healthy products

5.2 COMPANY WORLD MARKET SHARES

Still ahead in lollipops

Innovation drives growth in mints

Table 2 Chupa Chups (Grupo): World Shares & Rankings in Confectionery 2001-2004

5.3 COMPANY SHARES BY REGION AND SECTOR

Contracting markets a problem in Eastern Europe

Bakery products involvement in Eastern Europe ends

Stable in Western Europe and Asia-Pacific

Threatened by Mars in Australasian lollipops

Strong in Africa and the Middle East

Table 3 Chupa Chups (Grupo): Regional Shares in Packaged Food by Sector 2004

5.4 MARKETING STRATEGIES

Charitable and environmental work

Promoting anti-smoking

Merchandising

5.5 DISTRIBUTION STRATEGIES

Traditional distribution supported by new initiatives

On-line strategies

International distribution changes designed to drive growth

6. CHUPA CHUPS (GRUPO) PACKAGED FOOD BRAND ASSESSMENT

6.1 BRAND PORTFOLIO

Chupa Chups

Smint

Non-confectionery items

6.2 NEW PRODUCT DEVELOPMENT

Packaging development

6.3 CORE BRANDS

Chupa Chups

Table 4 Chupa Chups (Grupo): Chupa Chups World Shares & Rankings in Confectionery by Sector 2001-2004

Table 5 Chupa Chups (Grupo): Chupa Chups Regional Shares in Confectionery by Sector 2004

Smint

Table 6 Chupa Chups (Grupo): Smint World Shares & Rankings in Confectionery by Sector 2001-2004

Table 7 Chupa Chups (Grupo): Smint Regional Shares in Confectionery by Sector 2004

7. CHUPA CHUPS (GRUPO) PACKAGED FOOD STRATEGIC EVALUATION

7.1 CHUPA CHUPS (GRUPO) SECTOR POTENTIAL

Lollipops grow more strongly

Reduced sugar confectionery grows quickly

Multipack packaging to become increasingly popular

Table 8 Chupa Chups (Grupo): World Sales Performance of Key Sectors of Involvement 2004

7.2 SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

7.3 FUTURE PROSPECTS FOR PACKAGED FOOD BUSINESS

Healthier portfolio to drive growth

Further geographic expansion needed

A takeover target

8. APPENDICES

8.1 APPENDIX 1 – CHUPA CHUPS (GRUPO) BRAND PORTFOLIO

Summary 3 Chupa Chups (Grupo): Packaged Food Brands 2004

8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF CHUPA CHUPS (GRUPO)

Summary 4 Chupa Chups (Grupo): Subsidiaries 2004

8.3 APPENDIX 3 – WEBSITES OF CHUPA CHUPS (GRUPO)

Summary 5 Chupa Chups (Grupo): Websites

8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT

Summary 6 Chupa Chups (Grupo): Historical Development

8.5 APPENDIX 5 – COMPANY LOCATIONS

Summary 7 Chupa Chups (Grupo): Company locations