Cía Cervecerías Unidas SA

Euromonitor International's company profile, Cía Cervecerías Unidas SA offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR CÍA CERVECERÍAS UNIDAS SA IN BEER

CORE BUSINESSES

Further prospects in Latin American beer markets

Table 1 Cía Cervecerías Unidas SA: Beer World Sector Sales Performance 2006

Table 2 Cía Cervecerías Unidas SA: Beer Regional Sales Performance 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Increasing beer consumption

Maximising profitability of beer operations

Product development

Complaint with Chile’s Anti-Trust Office

Table 3 Cía Cervecerías Unidas SA: World Shares & Rankings in Beer by Sector 2005-2006

Table 4 Cía Cervecerías Unidas SA: World and Regional Shares in Beer by Sector 2006

COMPANY STRUCTURE

CíA CERVECERíAS UNIDAS SA

PRODUCTION AND DISTRIBUTION

Distribution

Production

OWNERSHIP EVENTS

Summary 1 Cía Cervecerías Unidas SA: Beer Key Facts

BRAND ASSESSMENT

BRAND STRATEGY

New product development to drive growth

Marketing

Measuring the value of its brand portfolio

CRISTAL

MORENITA

Table 5 Cía Cervecerías Unidas SA: Cristal World Shares & Rankings in Beer by Sector 2005-2006

Table 6 Cía Cervecerías Unidas SA: Cristal Regional Shares in Beer by Sector 2006

Table 7 Cía Cervecerías Unidas SA: Morenita World Shares & Rankings in Beer by Sector 2005-2006

Table 8 Cía Cervecerías Unidas SA: Morenita Regional Shares in Beer by Sector 2006

APPENDICES

FINANCIAL SUMMARY

Table 9 Cía Cervecerías Unidas SA: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 Cía Cervecerías Unidas SA: Historical Development

Summary 3 Cía Cervecerías Unidas SA: Subsidiaries 2006

Summary 4 Cía Cervecerías Unidas SA: Beer Brands 2006

Summary 5 Cía Cervecerías Unidas SA: Company Locations

Summary 6 Cía Cervecerías Unidas SA: Websites

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